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Live Nation unveils NFT ticket stubs

Digital collectables will be included with tickets for select Live Nation shows, starting with Swedish House Mafia's Paradise Again tour

By James Hanley on 01 Nov 2021

Live Nation's Michael Rapino is backing MITC's ‘Touring and Mental Health Manual’ and Tour Support for World Mental Health Day 2019

Live Nation president and CEO Michael Rapino


Live Nation is collaborating with artists to launch digital collectable NFT ticket stubs.

Trumpeted as an “industry-first”, Live Stubs will mirror the unique section, row, and seat of each ticket purchased and will be included with tickets on select Live Nation shows in North America, beginning with the upcoming Swedish House Mafia: Paradise Again tour.

Fans will be able to view, share, gift, trade, and resell their Live Stubs on Livenation.com, opening up new avenues for artists to engage with ticket-holders before, during and after live events. The NFTs are designed to be collector items and will not replace the digital tickets needed to physically enter the show.

Live Stubs bring back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” says Michael Rapino, Live Nation president and CEO. “Special thanks to Swedish House Mafia for kicking it off for their upcoming tour.”

Minted on an eco-friendly blockchain, Live Stubs will automatically be given for free to fans who purchase a primary ticket to Live Nation-promoted shows as well as in venues powered by Ticketmaster.

Fans can share links to view their Live Stubs on social media, with more features and offerings to be announced closer to the concerts. Artists will also be able to work with the Live Nation team to integrate special experiences and rewards.

 


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