BMTH are the latest headliner-curators for AEG's Victoria Park festival, joining Chemical Brothers, Bon Iver and Christine and the Queens
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The weekender is organised by 'influencer marketplace' Pollen, which has previously worked with Justin Bieber, J Balvin, Diplo and Kurupt FM
By IQ on 12 Nov 2021
Bring Me The Horizon have announced plans to curate a four-day festival in Malta next year.
The event, which will take from 26-30 May 2022, will feature a handpicked line-up by the Sheffield rock band, a full live show and an exclusive retrospective set from the band alongside a host of club nights, pool party takeovers and boat parties.
The line-up and location are expected to be announced in the coming weeks.
The weekender is organised by Pollen, a UK-based startup that develops an ‘influencer marketplace’ for events.
Other artist-curated weekenders organised by Pollen Presents include Diplo’s Higher Ground festival in Cabo, Mexico, the Kurupt FM Weekender in Amsterdam, the Netherlands, J Balvin’s Neon Weekender and Justin Bieber & Friends – both in Las Vegas, US.
“[We’re going to] come up with as much madness as you’d expect from a fully metal, rock festival”
“We’re buzzing to be hosting a Bring Me The Horizon-themed festival in Malta next year, coming up with as much madness as you’d expect from a fully metal, rock festival,” says frontman Oli Sykes.
“As well as our headline set we’re also going to be doing a special throwback set with some songs we haven’t played for years, and have an insane lineup of friends and guests coming out to perform too. It’s basically going to be the greatest weekend ever.”
Pollen, founded in 2014 and previously called Verve, works with organisers, promoters and ticketing platforms to negotiate a certain amount of tickets to an event that will be marketed through the members (anyone who books a group experience), according to Tech Crunch.
The members, in turn, decide which events they want to promote to their networks. Those who manage to shift tickets (which are not sold by Pollen but by ticketing partners), get rewards including free trips, VIP upgrades, and private group events. Pollen generates revenue by taking a cut on each sale.
The startup, which raised $60 million in funding in October 2019, has worked with the likes of Live Nation, Ticketmaster, Eventbrite, StubHub and SeeTickets.
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