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Creativeman: ‘Supersonic was a big step in Japan’s recovery’

The festival was Japan's first large-scale music event that included overseas artists since the pandemic began

By IQ on 11 Oct 2021

Supersonic took place at Zozomarine Stadium, Tokyo

Supersonic took place at Zozomarine Stadium, Tokyo


image © Supersonic

Supersonic promoter Creativeman says the event was a ‘big step’ towards the resumption of festivals and concerts in Japan.

The festival was Japan’s first large-scale music event that included overseas artists since the pandemic began, and has been considered a test case for reopening Japan’s live industry to foreign acts.

Zedd, Steve Aoki, Clean Bandit, Alan Walker and Aurora were among the overseas artists that performed at the Creativeman-promoted event in Zozomarine Stadium, Tokyo.

The event took place across 18 and 19 September and the promoter says that in the two weeks subsequent, there were no reports of infection from visitors, performing artists, or staff.

At the festival, attendees were asked to comply with a number of measures to prevent the spread of Covid-19 that included eating meals in silence, abstaining from alcohol, maintaining social distancing and “quietly waiting” for admission to the event.

Attendance for each day was estimated at between 10,000 and 13,000.

“Japanese entertainment has finally restarted”

“The time that had been stopped for over a year due to coronavirus has begun to move, and Japanese entertainment has finally restarted,” reads a statement on the festival’s website.

“We were able to take a brilliant first step toward revival by taking thorough infection control measures, but the road has just begun. We will continue to make trial and error, and aim for Summer Sonic 2022 one year later. I would like to expect entertainment in a new era.”

The one-off event was held in lieu of Creativeman’s annual Summer Sonic festival which was cancelled this year due to the fact that the Tokyo 2020 Olympics used venues normally rented for the event.

Originally, Supersonic was to be held in Tokyo and Osaka but the latter was cancelled after Creativeman decided that holding the event in two locations was not feasible, considering state-of-emergency restrictions.

Japan lifted its Covid-19 state of emergency, covering 19 prefectures, at the end of September amid a dramatic fall in cases and rapid progress in its vaccination rollout.

 


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