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ESNS bolsters 2022 programme

Organisers confirm keynote interview with DreamHaus CEO Matt Schwarz and ink long-term deal with See Tickets

By James Hanley on 21 Oct 2021

DreamHaus CEO and managing partner, Matt Schwarz

ESNS 2022 is taking shape after organisers confirmed a keynote interview with DreamHaus CEO Matt Schwarz and inked a long-term deal with See Tickets.

Eurosonic Noorderslag, which returns to Groningen, the Netherlands from 19-22 January 2022, will also feature talks from Urgenda director Marjan Minnesma, Dutch music entrepreneur André de Raaf and psychologist Anne Löhr of Mental Health In Music.

See Tickets will handle all ticketing for the conference and festival as part of a new four-year partnership.

“ESNS is always on the lookout for new possibilities to take the customer journey to a higher level,” says Dago Houben, CEO of ESNS. “Especially in this time, smart data interpretation and personal communication with our visitors are key. We’re looking forward to building a strong partnership with See Tickets.”

This partnership fits in perfectly with the experience we have in the dance industry and our ambitions in live music

Under the agreement, all products will be selectable in one single transaction and ESNS will also be one of the first partners to benefit from the new See Tickets CRM-tool Identity.

“The combination of history and heritage of the festival/conference and our scalable e-commerce solutions promises a lot for our joint future,” adds See Tickets Benelux MD Marijke van den Bosch. “This partnership fits in perfectly with the experience we have in the dance industry and our ambitions in live music.”

Meanwhile, 60 up-and-coming European acts have been added to the ESNS line-up, including 10 new Spanish acts (Marta Knight, Marina Herlop, Mundo Prestigio, Pódium, Biznaga, Gabriela Richardson, Santa Salut, Maika Makovski, Derby Motoreta’s Burrito Kachimba and Dora) for Eurosonic, along with five Dutch acts (Don Melody Club, Flemming, Hang Youth, Kuzko, and Son Mieux) for Noorderslag. Spain has already been announced as the focus country

“[The focus on Spain] will bring a wide palette of young, emerging and talented acts from all over Spain to show how fresh, alive and exportable artists we have in our country,” says César Andión, of The Spanish Wave and Live Nation Madrid.

The 2021 edition of ESNS was held entirely online and welcomed nearly 4,000 people from 124 countries to its digital conference and festival platforms.


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