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X-ray Touring agent Josh Javor, who planned the tour with the late Steve Strange, says it is "one of the most bittersweet moments of my life"
By IQ on 25 Oct 2021
More than one million tickets have sold for the European leg of Coldplay’s Music of the Spheres world tour, which went on sale last Friday (22 October).
X-ray Touring’s Josh Javor, who planned the ‘eco-friendly’ stadium tour along with the late Steve Strange, told IQ that the on-sale was “insane”.
According to Javor, the European leg has “pretty much sold out” and the team is currently discussing adding more dates.
The 20-date run, which kicks off on 2 July 2022, has already expanded with an extra date apiece at Deutsche Bank Park (Germany), Stade de France (France), King Baudouin Stadium (Belgium) and Hampden Park (UK).
Notably, an extra three dates have been added at Wembley Stadium (cap. 90,00) in the UK, on top of the three already announced.
According to Javor, the European leg has “pretty much sold out” and the team is discussing adding more dates
The world tour – which is mostly promoted by Live Nation, with SJM as the main partner in the UK – is also visiting the US and Latin America (which is completely sold out), taking in 40 stadiums and one festival (Rock in Rio) altogether.
The groundbreaking tour is one of the last projects that legendary booking agent and X-ray co-founder Steve Strange worked on before his tragic passing in September.
“This is something Steve and I have planned for a very long time and because he’s not here to revel in the success, it’s one of the most bittersweet moments of my life,” says Javor.
He continues: “Don’t get me wrong, I’m ecstatic at how well it’s done but the fact that Steve, unfortunately, didn’t make it to see our plan come together brings things down to earth.
“Normally, Steve and I would get to 12 o’clock on the day of an on-sale and we’d be on our second bottle of champagne”
“Normally, Steve and I would get to 12 o’clock on the day of an on-sale and, after selling a million tickets, we’d be on our second bottle of champagne. But, on your own, it’s not the same. My constant thought has been, I wish Steve was here to see this.
“He would be on another planet. He was a member of the family when it came to this band and he would’ve been jumping for joy.”
Coldplay announced the tour earlier this month after a four-year hiatus from touring while they investigated how to make their concerts more sustainable.
The Music of the Spheres tour is bolstered by a 12-point plan to cut the band’s carbon footprint, which supports new green technologies and sustainable, super-low carbon touring methods.
A full interview with Josh Javor will appear in the next edition of IQ magazine at the end of this month.
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