Providence-backed Superstruct Entertainment continues to roll up what CEO James Barton calls Europe's most "outstanding live music and arts festivals"
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Providence Equity-backed Superstruct will become a key shareholder of the festival, which is one of the largest metal events in the Nordics
By IQ on 30 Sep 2021
Superstruct Entertainment has signed an ‘investment and partnership agreement’ with Finnish Metal Events Oy, organiser of Tuska Open Air Metal Festival.
Launched in 1988, Tuska (Finnish for “pain”) takes place annually in Helsinki across three days and is one of the largest metal festivals in the Nordic countries.
In 2019, the festival set a new attendance record, welcoming 43,000 visitors over the course of the event.
The deal will see Providence Equity-backed Superstruct become a key shareholder of the Tuska festival. Terms of the deal were not disclosed.
“This is the next step for Tuska,” says festival director Eeka Mäkynen. “Focusing on boutique festivals, Superstruct will provide us with more muscles for development and more rivets in our belt.
“Superstruct will provide us with more muscles for development and more rivets in our belt”
“All shareholders and key personnel will continue to be involved, and the organisation will continue to run the festival independently. The mosh pit will keep spinning, only faster – in other words, the festival will remain its own unique rough self, as it has been until now.”
Jouni Markkanen, who has been the head promoter of the Tuska Festival since 1999, adds: “We had been thinking about expanding our ownership base for a long time. Now the pieces all fell into place and the time was right.
“We believe that the festival business will intensify after the corona crisis. International connections have always been close to our hearts when booking bands. The arrival of Superstruct opens up more opportunities to create even better programmes and festivals for Tuska’s loyal customers, our tribe.”
Superstruct’s portfolio includes more than 30 European festivals including Sziget, Elrow, Parookaville, Wacken Open Air, Boardmasters, Sonar, Zwarte Cross and Finnish event, Flow Festival.
The live entertainment powerhouse recently signed a partnership agreement with Dutch promoter ID&T which produces Mysteryland, Defqon.1, Awakenings, and Milkshake.
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