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Netherlands-based festival holiday company Festival Travel becomes part of Providence Equity-backed live giant
By IQ on 24 Sep 2021
Live powerhouse Superstruct Entertainment has acquired a stake in Amsterdam-based Festival Travel.
Specialising in festival holidays, Festival Travel has organised travel arrangements for international visitors to events such as Exit in Serbia and Hungary’s Sziget and Balaton Sound over the past decade.
Providence Equity-backed Superstruct produces a number of major European festivals including Sziget, Elrow, Parookaville, Wacken Open Air, Boardmasters, Sonar and the Dutch festival Zwarte Cross.
“It is very valuable to gain the trust of a company of this size”
“It is very valuable to gain the trust of a company of this size,” says Festival Travel co-owner Ruud Bongaerts. “The customer experience is always central to our way of acting and with that, we create unique festival summers for tens of thousands of young people every year.
“The past summers were of course very difficult for us, with everything that resulted from the corona pandemic, but this new chapter gives us a lot of confidence in the future.”
The parties released no further details on the deal, which was reported by Netherlands-based publication Entertainment Business and comes a week after Superstruct signed a partnership agreement with Dutch promoter ID&T.
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