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The inaugural Saga festival, promoted by Insomniac and Alda, was Romania's first large-scale music festival since the pandemic began
By IQ on 15 Sep 2021
Leading dance music promoters Insomniac and Alda welcomed 45,000 guests to the inaugural edition of Saga, Romania’s first large-scale music festival since the Covid-19 pandemic began.
The electronic dance event took place between 10–12 September in the Romanian capital of Bucharest and drew both domestic and international guests.
The three-day event featured some of the biggest names in electronic music including Don Diablo, Carl Cox, Tiësto, Topic, Allan Walker, Fisher and Sigala, who performed across four stages.
Alda and Insomniac, based in Amsterdam and Los Angeles, respectively, have been partners since October 2018, when majority Live Nation-owned Insomniac acquired a 50% stake in Alda.
“We found a place we can call home… Saga has Bucharest and Bucharest has Saga”
Insomniac has produced more than 2,000 events since 1993, including Electric Daisy Carnivals in North America, Japan, China and Mexico, and Nocturnal Wonderland, the US’s longest-running dance music event.
Alda, meanwhile, is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival – which was cancelled yesterday.
Following the event, Alda said: “We found a place we can call home… Saga has Bucharest and Bucharest has Saga. During the past three days, we have all seen the beginning of something that goes beyond our imagination. We’ve shared our energy and vibrated together for the first time, all in the name of electronic music.”
Saga was set to debut in 2020 but was postponed due to the pandemic. The festival will return in 2022 at the earlier date of 3–5 June.
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