Kicking off a series of interviews with the 2021 New Bosses, IQ speaks to Anna Parry, programming manager at the O2, London
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Continuing a series of interviews with the 2021 New Bosses, IQ speaks to Paris Harding, promoter at SJM
By IQ on 08 Sep 2021
The New Bosses 2021 – the latest edition of IQ’s annual celebration of the brightest young talent in the live business today, as voted for by their peers – was published in IQ 103 this month, revealing the 12 promising promoters, bookers, agents, entrepreneurs that make up this year’s list.
To get to know this year’s cohort a little better, IQ conducted interviews with each one of 2021’s New Bosses, discovering their greatest inspirations and pinpointing the reasons for their success.
Catch up on the previous 2021 New Bosses interview with Anna Parry, programming manager at the O2, London, here.
Born and raised in Liverpool, Harding belongs to a family of musicians, artists and performers, with multiple generations of his family having a presence in and around the industry.
Influenced by the first grime wave, Harding learned to produce music and opened a small recording studio where he worked with local talent, and ultimately landed remix placements with the likes of Wiley, Sneakbo, Dappy, Steve Aoki, Iggy Azalea and others.
Stints as a club DJ introduced him to other emerging acts, prompting him to promote his own events and underground nights, which led to curating line-ups and securing talent for local festivals. His focus then switched to touring and concert promotion and in 2019 he began a new chapter at SJM Concerts.
What has been the highlight of your career, so far?
I’ve been lucky enough to have many, which have all been relatively important to where I was in life and what my goals were at that time.
I would say the present moment – even as we limp out from a global pandemic – feels like the highlight for me; the artists, tours and projects I’m able to work across on a daily basis whilst being such a fan and follower of the music and culture itself and be able to make a real contribution to it… incredible.
What advice would you give to anyone trying to find a job in live music?
Think laterally; your specialities and skillset can be used and will be needed in numerous ways. Try not to become restricted to the idea of only having one role or path. Say yes to opportunities that feel uncomfortable, pick up the experience and aim to become the nucleus.
“Think laterally; your specialities and skillset can be used and will be needed in numerous ways”
The pandemic has been hard on us all – are there any positive aspects that you and SJM are taking out of it?
With so much uncertainty and changes made throughout the industry, it has definitely forced us all to be more introspective and compassionate. We’ve had to collectively help each other navigate our way towards normality on a business and personal level, and there’s a much greater sense of unity as a result of this.
As a new boss, what one thing would you change to make the live music industry a better place?
In the immediate future, maintaining a fluid mindset to how we build our way back to normal. What we’ve experienced in the last 16 months globally means the scaffolding will very likely need to be rebuilt somewhat differently, and we all need to be on board and willing to do that.
“[The industry needs to] maintain a fluid mindset to how we build our way back to normal”
Where do you see yourself in five years’ time?
I want to continue to help bring through new artists and play my part in building their live career experience with the aim of taking them to the highest level possible (with a few arena-level tours under my belt by that time.) I’ve always been involved in the creative process from production, visuals, to release campaigns, so I’d also like to bring those aspects to the table as an all-round offering.
What’s the biggest challenge for you and SJM now that the business is emerging from lockdown restrictions?
I think helping everyone regain confidence in attending shows, managing crowds, performing and travelling safely and successfully. From this, we’ll be able to better play our role in helping the industry thrive again. To achieve this we need patience and a solid end to the year, but things are already looking really positive.
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