The conference, at Dubai's Pacha spin-off, will tackle promoting a great dance event, owning a club, promotion on social media and more
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The three-day event launches in Riyadh this December and is set to become the "most forward-thinking gathering of music leaders in the region"
By IQ on 28 Sep 2021
MDLBeast has announced Saudi Arabia’s first music conference, set to become the “most forward-thinking gathering of music leaders in the region”.
The inaugural conference, XP, will take place in the capital city of Riyadh between 13 and 15 December, drawing leading international and regional music industry executives.
Through workshops, panel discussions and roundtables, networking opportunities, and music activations, XP plans to expand opportunities for music industry professionals of all backgrounds including artists, entrepreneurs, creatives and policymakers.
The conference, which is in partnership with the Saudi Music Commission, comes days after MDLBeast’s Soundstorm 2021 festival, which debuted in 2019.
“XP is a first for the region and will serve as the foundation for a thriving music industry across the Middle East”
Ramadan Alharatani, CEO of MDLBeast, says: “XP is a first for the region and will serve as the foundation for a thriving music industry across the Middle East. Providing a platform to authenticate and further build the music industry in the region, local and international guests will be embraced by the wealth of possibility offered by this exciting new market over the three days. Through XP, we aim to join the global conversation, and by hosting such an event we will continue to build & accelerate the music infrastructure across the region.”
Nada Alhelabi, XP programme director, added: “Through these conversations, we want it to inspire future generations to consider a career in the industry and promote music as a vehicle for job creation and innovation, making it a sustainable industry from which they can profit. A big focus for us is promoting diversity, wellbeing, and fair working conditions to empower females and give a voice to minority groups within the industry.”
The organisers say the conference is built on four key pillars – talent, policy, scene and impact – that will help to amplify the region’s music industry. Full programming will be released in due course.
Soundstorm will return to Riyadh between 16 and 19 December, this time with a fourth day.
Armin van Buuren, deadmau5, The Chainsmokers, Charlotte de Witte, Cirez-D, Martin Garrix, Steve Aoki, Tiësto are among the 150 acts slated for this year’s bumper edition.
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