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All change at Keychange after Maxie Gedge’s exit

Three current PRS Foundation members of staff are to expand their roles at the organisation

By IQ on 23 Sep 2021

Maxie Gedge is leaving Keychange after five years

Maxie Gedge is leaving Keychange after five years


image © Rosie Arnold

UK-based gender equality initiative Keychange has announced a series of new appointments following the exit of project manager Maxie Gedge.

Three current PRS Foundation members of staff are to expand their roles at the organisation, with Francine Gorman becoming Keychange project manager (UK), Aysha Hussain made Keychange coordinator (UK) and Alison Williams switching from part-time to full-time PRS Foundation communications coordinator.

In addition, Barnaby Duff has come on board as PRS Foundation grants coordinator.

“I am delighted to welcome Francine, Aysha, Alison and Barnaby to their new and expanded roles,” says PRS Foundation CEO Joe Frankland.

“Following the departure of Maxie Gedge, who worked across both Keychange as a project manager and our communications team as a part-time coordinator, it’s fantastic that both Francine and Alison are expanding their current remits with the organisation and Aysha steps into a wider role that epitomises the collaborative, Europe-wide ethos of Keychange.

“And following a period of record demand for our funds, Barnaby will play a vital role in making sure we maintain a pioneering approach to grant-making, efficiently reaching and helping many talented music creators to fulfil their potential as possible. The skills, dedication and knowledge in their respective areas will be a huge asset to the organisation going forward.”

“The impact of Maxie’s work at PRS Foundation over the past five years has been huge”

Frankland also paid tribute to Gedge, who has joined Secretly Group as European project manager.

“I and the whole PRS Foundation team wish Maxie the best in her new role at Secretly Group. The impact of Maxie’s work at PRS Foundation over the past five years has been huge and through Keychange she has really helped to move the dial for women and gender minority artists and innovators around the world,” he said.

“While all at PRS Foundation and Keychange are sad to see her go, we will continue to connect and know that in this exciting new role at Secretly Group, Maxie will continue to shape a stronger, fairer music industry.”

Keychange recently confirmed that 500 music organisations have now committed themselves to achieve parity between men and women and non-binary people by signing its pledge.

The Keychange pledge requires signatories to achieve at least 50% representation of women and gender minorities in an area of their work.

Launched in 2017, Keychange initially focused on festivals – with signatory festivals pledging to book at least 50% of women for their line-ups – and now also includes record labels, broadcasters, venues, publishers, collection societies and orchestras in six continents among its supporters.

 


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