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IFF ’21: WME, CAA, Marshall, MVT complete schedule

The stage is set for this year's edition of the International Festival Forum, which returns to London this September for the sixth physical edition

By IQ on 09 Sep 2021

The full schedule for the 2021 edition of the International Festival Forum (IFF) is now complete, with the final addition of WME, CAA, Marshall Live, and a final night in partnership with Music Venue Trust.

WME, CAA and Marshall Live join a line-up of partner agencies which already includes 13 Artists, ATC Live, Earth Agency, ICM Partners, ITB, Paradigm Agency, Primary Talent International, UTA and X-ray Touring, many of whom are showcasing new artists from their rosters.

IFF has also partnered with grassroots venue champions Music Venue Trust (MVT) to present the final night of their recent Revive Live tour, which is supported by the National Lottery. Taking place on Thursday 30 September (19:30 – late), MVT will present five unique artist showcases, with the full line up announced next week.

The completed schedule also includes a double keynote interview with Melvin Benn and Folkert Koopmans, as well as an array of sessions with high-profile speakers.

Replacing the usual closing party on the Thursday night of IFF, MVT will present five unique artist showcases

Joining IQ Magazine‘s Gordon Masson on The Therapy Session will be Earth agent and co-founder Claire Courtney, as well as Mercury Wheels @ Live Nation’s head promoter, Barnaby Harrod.

The Roaring 20s will see chair Clementine Bunel (Paradigm) take the stage with Jim King (AEG Presents), Lowlands Festival Director Eric van Eerdenburg; WME agent Andy Duggan; and Primary Talent International/Decked Out! agent Martje Kremers.

The Agency Business 2021 conversation, chaired by Anna Sjölund (Live Nation Sweden), will see One Fiinix Live’s Jon Ollier joined by ATC Live agent and founder Alex Bruford and Mad Cool festival booker Cindy Castillo.

Finally, virtual panel Counting the Cost of Brexit welcomes UTA senior agent James Wright to a lineup including Marshall Arts’ Craig Stanley, Anita Debaere from Pearle* and Annabella Coldrick of the MMF. Other online topics include sustainability and insurance.

Over 500 music festivals and booking agents are expected to attend the invitation-only event, which returns to Camden, north London, for the sixth in-person edition. This year’s physical event follows an online-only edition in 2020, in light of the Coronavirus pandemic.

Some 500 delegates are expected to attend this year’s IFF

As the first major live music industry gathering in 18 months, IFF 2021 will kick off with the opening party on Tuesday 28 September and end late on Thursday 30 September. And with some international delegates still unable to travel to the UK, all of this year’s conference sessions will be available to watch back on-demand for up to 30 days after the event.

This year’s edition is supported by key partners that include Live Nation, Ticketmaster, Tysers and Megaforce. Association partners on the 2021 are Yourope, AIF and DeConcert!

More information about how to attend, along with the full event schedule is online at www.iff.rocks.


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