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The Earth Agency co-founder, who has guided the live careers of acts such as Skepta, AJ Tracey and JME, joins UTA as director of creative strategy, UK
By IQ on 27 Sep 2021
Senior music agent Rebecca Prochnik has joined UTA as director of creative strategy, UK music.
At Earth Agency, which she co-founded in 2014, Prochnik represented a roster of independent artists including Skepta, AJ Tracey, JME, Deerhunter, Vanishing Twin, Kode 9 and Black Lips.
“The times we’re living through have expanded all manner of approaches and perspectives across the board,” says London-based Prochnik.
“I’m delighted by this unique opportunity to combine energies with the incredible, in-depth universe of UTA to lift the roof and broaden the pathways in what is an immensely transformative time for artists and agents alike.”
“Rebecca has an unparalleled reputation for helping independent talent break into the mainstream music landscape”
“Rebecca has an unparalleled reputation for helping independent talent break into the mainstream music landscape, and she has demonstrated exceptional creativity and entrepreneurship throughout her career,” says Obi Asika, co-head of UTA’s UK office.
“She has achieved great success in her leadership of Earth Agency, and we are thrilled to welcome her to UTA.”
Earlier this year, UTA acquired Echo Location Talent Agency, which was founded and led by Asika. The deal brought artists including Diplo, Major Lazer, Marshmello, Alesso, Wizkid into the UTA fold for international representation.
Asika now leads UTA’s UK office alongside Neil Warnock.
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