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CAA to acquire ICM Partners in historic deal

"The [deal] bolsters our collective resources, expertise, and relationships to deliver even more opportunities for our world-class clients"

By IQ on 27 Sep 2021

CAA’s Bryan Lourd

CAA’s Bryan Lourd

Creative Artists Agency (CAA) and ICM Partners are joining forces in a landmark agency merger that will “drive broader and more inclusive representation” for their clients.

The deal, if approved, will bring together two of the leading global agencies in entertainment and sports. The agency landscape would then consist of what US outlets are calling ‘the big three’ – CAA, WME, UTA – alongside Wasserman, which is also a major player in the US. Financial terms were not disclosed.

The agreement, announced today (27 September), is said to be the largest talent agency transaction since WME acquired IMG in 2014 and since Endeavor joined forces with William Morris Agency in 2009, which forged the contemporary WME.

“Today’s storytellers, athletes, thought-leaders, and trend-setters who can move, inspire, and attract large, global audiences have an unprecedented opportunity and ability to achieve their goals and aspirations,” says CAA’s Bryan Lourd, Kevin Huvane, and Richard Lovett.

“The strategic combination bolsters our collective resources, expertise, and relationships to deliver more opportunities”

“The strategic combination of CAA and ICM bolsters our collective resources, expertise, and relationships to deliver even more opportunities for our world-class clients to build their careers and their brands across multiple disciplines and platforms in an evolving marketplace.

“Our strong financial position enables us to continue to expand and diversify our businesses, with service and representation remaining central to what we do and who we are. We’re fortunate to have a partner in ICM who shares our commitment to the widest and most inclusive vision possible for what our clients and company can accomplish together.”

ICM’s Chris Silbermann, who will join CAA’s shareholder board, added: “We’re thrilled to partner and combine forces with the talented CAA team. Together, we will build upon our accomplishments and entrepreneurial spirit, and continue to demonstrate an unwavering commitment to the best interests of our clients, as well as empowering new, diverse voices within the industry.”

ICM brings to CAA a global roster of artists in film, television, music, comedy, theatre, games, politics, and podcasting.

“[CAA’s] strong financial position enables us to continue to expand and diversify our businesses”

ICM’s music clients include Chaka Khan, Buddy Guy, Chris Rock, Corinne Bailey Rae, D’Angelo, Dan Auerbach, Good Charlotte, J. Cole, Jerry Seinfeld, Jill Scott, Kamasi Washington, Khalid, Lisa Loeb, Los Lonely Boys, Mavis Staples, Migos, Puddles Pity Party, Roger Daltrey, Rosanne Cash, Scott Stapp, Sheila E, The Black Keys, Tower of Power, Trey Songz and more.

Last year, ICM joined forces with Primary Talent International, one of London’s last major independent booking agencies.

Primary Talent is home to more than 900 music clients, including the likes of Stormzy, the 1975, alt-J, Noel Gallagher, Patti Smith, the Cure, Pussycat Dolls, Two Door Cinema Club, Dave, Lana Del Rey and Catfish and the Bottlemen.

CAA is a leading entertainment, media, and sports enterprise, with expertise in motion pictures, television, music, sports, theater, digital media, publishing, endorsements, media finance, consumer investing, fashion, podcasting, speaking, games, and philanthropy.

CAA was the first entertainment talent agency to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, and establish a business in China (CAA China), among other industry innovations.

“Together, we will build upon our accomplishments and entrepreneurial spirit”

A subsidiary of CAA, Entertainment Benefits Group (EBG) is a leader in corporate entertainment and travel, with more than 40,000 clients and 60 million users.

Founded in 1975, CAA is headquartered in Los Angeles, and has a significant presence in New York, Nashville, London, Beijing, and Shanghai, as well as offices in Atlanta, Charlotte, Chicago, Dallas, Denver, Geneva, Jacksonville, Las Vegas, Memphis, Miami, Munich, Orlando, Stockholm, and Toronto, among other locations globally.

Originally founded in 1975 as International Creative Management, then rebranded as ICM Partners in 2012, ICM has the expertise and influence of a legacy agency, and an entrepreneurial innovative spirit dedicated to serving its clients across the globe with passion and distinction.

ICM has offices in Los Angeles, New York, Washington DC, and London, and strategic partnerships in Europe, Asia, and beyond.


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