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Red Rocks Amphitheatre in the US will be the first venue to implement the Amazon One technology before it's rolled out elsewhere
By IQ on 14 Sep 2021
Amazon is bringing its palm-recognition technology to music venues, starting with the Red Rocks Amphitheatre in the US.
According to AP, the e-commerce giant has inked a deal with AEG to bring Amazon One to the Denver venue, which sells tickets on AEG’s ticketing site, AXS.
Starting from today (14 September), concertgoers at the 9,525-capacity venue can sign up to connect their palm to a ticketing account by hovering their hand over a device.
Concertgoers only need to sign up once and then can use their palm to get into other shows and events at the venue. An Amazon account is not needed to use it.
It’s the first time the Amazon One technology will be used outside some of Amazon’s stores, where shoppers can pay for groceries by swiping their palms.
Concertgoers only need to sign up once and then can use their palm to get into other shows and events at the venue
Bryan Perez, CEO of AXS, says other venues plan to add the technology in the coming months but he declined to say where or how many. AEG partners with more than 350 stadiums and theatres around the world.
“Concertgoers can get to their seats faster with their palm than holding up their phone to an attendant to scan a bar code. Those who want to scan their palms will have a separate lane to enter,” says Perez.
“You don’t have to fumble around with your phone. Your hand is always attached to your body.”
Addressing privacy concerns, Amazon said it keeps the palm images in a secure part of its cloud and doesn’t store the information on the Amazon One device.
Users can also ask for their information to be deleted at any time, the company added.
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