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Tomorrowland Music, a joint venture with Virgin/UMG, will be home to “the most exciting projects in electronic music”
By IQ on 26 Aug 2021
Tomorrowland, the world’s biggest dance music festival, has launched Tomorrowland Music, a new record label which will be distributed worldwide through Virgin Music Label & Artist Services, a division of Universal Music Group (UMG).
The Berlin-based label will be led Alexander Neipp, Daniel Schmidt and Magnus Textor (Virgin Records) and Tina Adams (Virgin Music Label & Artist Services). Its first release, out tomorrow (27 August), will be ‘You Got the Love’ by Never Sleeps, a new project by Afrojack and Chico Rose.
Michiel Beers, CEO and founder of Tomorrowland, says: “Creativity is something that can’t be stopped at Tomorrowland. I’m very proud of how resilient our team was to find new ways of bringing Tomorrowland into the reality of the last period. We have taken the extra time to focus on projects that were on our list for a long time and one of them was definitely launching our own Tomorrowland Music label.
“Michel Van Buyten, music manager of Tomorrowland Music, will work closely together with artists to help create strong stories around their releases. With the combined forces of our dedicated label team, Tomorrowland Media House, and the different Virgin Music teams worldwide, our aim is to introduce fans in every corner of the world to the most exciting projects in electronic music.”
Tomorrowland, which has been held in Boom, Belgium, since 2005, was cancelled in 2021 for a second year running after local authorities pulled its permit, citing concerns over Covid-19.
“I’m confident the new label is going to be a special place and a great home for artists”
A digital festival, Tomorrowland: Around the World, took place on 16 and 17 July, featuring music from Armin van Buuren, Nicky Romero and Charlotte de Witte.
Frank Briegmann, chairman and CEO of Universal Music Central Europe, comments: “Over the past 15 years Tomorrowland has built a reputation as one of the world’s leading festivals and electronic music brands by consistently expanding and evolving their relationship with music fans. Today, Tomorrowland is one of Europe’s most innovative music brands, respected by artists and loved by the millions of people who have attended their events around the world.
“We are delighted to have partnered with them to support the launch of their new label venture and to have created a uniquely flexible model utilising our expert and proven teams at Virgin Records Germany, Virgin Music Label & Artist Services teams around the world, and other flagship UMG labels worldwide to help drive success and create global hits for Tomorrowland. We look forward to a very successful partnership together, and to further enhancing our ability to provide partners, labels and artists with new and innovative ways to achieve global success.”
“Joining forces with Tomorrowland Music feels like love at first sight,” adds Magnus Textor, head of A&R for Virgin Records Germany. “It’s great to see that we share the same passion for electronic music and artists. Everyone who has ever been to Tomorrowland or even just seen one of their event films has experienced their dedication. Therefore, I’m confident the new label is going to be a special place and a great home for artists.”
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