Over 75% of 110,000 music fans surveyed by Festicket would buy tickets to 2021 festivals in the next two months, as demand for live events remains high
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Attitude is Everything is now urging event organisers to ensure that access and Covid-safety measures are at the forefront of reopening
By IQ on 19 Aug 2021
A new ‘audience snapshot’ by music and event industry charity Attitude is Everything indicates that a majority of Deaf, disabled and neurodivergent people want to return to live events – as long as accessible safety precautions are in place.
The poll of 289 individuals with a history of attending live events found that respondents went to more than 5,000 indoor and more than 1,200 outdoor live events in 2019 – from gigs and festivals to football matches and book launches.
Following the UK’s relaxation of restrictions on 19 July, 50% of respondents say they would feel comfortable attending an indoor live event and 73% said they would feel comfortable attending an outdoor live event, as long as they are confident that as many accessible measures as possible have been put in place to increase safety.
Almost three-quarters (74%) have additional access requirements in order to attend live events, such as companion tickets, accessible seating, step-free access and accessible toilets.
The results underscore the need for event organisers to ensure that access and Covid-safety measures are at the forefront of reopening plans.
Just over two-thirds (67%) of respondents considered themselves to be at heightened risk if they were to contract Covid-19, with 46% having shielded in 2020, and 27% feeling it necessary to return to shielding now rules have been lifted.
“More than ever before, it’s time to recognise that the disabled community are part of the life-blood of culture in the UK”
Furthermore, 42% didn’t see how a live venue could be a safe environment for them at the time they completed the survey (19 July– 1 August), with 24% feeling that they won’t be able to get to an indoor live event until next year at the earliest.
Eighty-three per cent said they would attend a venue or event that requires the NHS Covid Pass to gain entry, with 67% stating they would actively choose a venue that requires an NHS Covid Pass to gain entry over one that doesn’t.
Almost all (96%) of all respondents said it is important that venues and events engage with disabled people who don’t feel safe to return just yet, with 78% thinking venues and events should maintain online streaming as an option.
“In 2019, disabled people were big consumers of live events. In fact, in the years before the pandemic, the economic spend from disabled people attending live music grew from £3.4 million in 2013 to £9.3 million in 2019, so there was always going to be a huge demand from the disabled community to return to live events,” says Suzanne Bull MBE, founder of Attitude is Everything.
“Understandably, disabled people have real and deep-seated fears about how safe live events will be after the pandemic. I urge the live events sector to address concerns and make demonstratable efforts to welcome those with access requirements back to their venues and events, and for artists to become actively involved in this welcome.
“Over the past 18 months, disabled people have been loyal in donating to venues and campaigns to support musicians, and bought music, art and books to help creatives to sustain themselves. So more than ever before, it’s time to recognise that the disabled community are part of the life-blood of culture in the UK.”
Following the survey, Attitude is Everything calls on event organisers to check their post-19 July Covid-safety information and practices against its list of reopening measures supported by respondents.
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