Customers of the Australian telecoms company will receive new live music perks through the exclusive, multi-year partnership
Sign up for IQ Index
The latest industry news to your inbox.
Safe 2.0 will take place in late summer and autumn with the aim of finding out how major events can take place safely during the pandemic
By IQ on 23 Aug 2021
A number of major players in Denmark’s live music industry are organising a test project to gather knowledge and evidence on how major events can take place safely during the Covid-19 pandemic.
The partners behind the project include Live Nation Denmark, Dansk Live (Denmark’s live music association) and major Danish festivals such as Roskilde, NorthSide, Tinderbox and Smukfest, as well as organisations outside of the sector.
The project, dubbed Safe 2.0, will take place in late summer and autumn with an aim to find out:
All attendees were required to show proof of a negative antigen test in order to gain entry to the 3F Superliga competitions, organised by the Divisional Association.
“The hope was initially that we could secure knowledge that could ensure a faster reopening for the benefit of festivals”
Organisers say Safe 2.0 will implement Denmark’s vaccine passport (Coronapas) as soon as it becomes available in autumn.
“Safe was originally developed together with the Divisional Association in the autumn of 2020, but we are now at version 2.0 of the project, where the focus is on cultural activities,” says Dansk Live’s Esben Marcher.
“The hope was initially that we could secure knowledge that could ensure a faster reopening for the benefit of festivals and venues. Even if it did not succeed, we are happy to be able to start the project now and secure knowledge that can prove crucial in the future.”
Safe 2.0 comes too late for the raft of festivals that were called off in May due to government restrictions.
Roskilde (26 June to 3 July), Smukfest (4–8 August), Northside (3–5 June), Tinderbox (24–26 June), Beautiful Party (4–8 August), Jelling Festival (20–23 May), Copenhell (16–19 June) and Heartland (27–29 May) were cancelled this year.
Vig Festival (8–10 July), Thy Rock (25–26 June), Nibe Festival (30 June to 3 July), Ringsted Festival (5–7 August), Langelandsfestival (18–25 July), Radio ABC Beach Party (17 July) and Kløften Festival (24–26 June) were also called off.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.