Woodruff Arts Center, the owner of the Verizon Wireless Amphitheatre, will "benefit from a more predictable stream of revenues" under the terms of the deal
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Artists performing at Live Nation concerts in the US can require all attendees and staff at a concert to be inoculated or to show a negative result
By IQ on 09 Aug 2021
Live Nation is allowing artists performing at its US venues to require all attendees and staff to be fully vaccinated or to show a negative test result to gain entry, where permitted by law.
This is according to a document obtained by Variety, in which the global entertainment giant outlined standard practices for its US events in response to the varying Covid protocols in each state.
The company says the model has already been successfully implemented at many major shows in the US, including Lollapalooza which took place at Grant Park in Chicago, Illinois, between 29 July–1 August.
Live Nation will also require that, as of 4 October, all employees in the US be vaccinated to enter the company’s events, venues or offices – with limited exceptions as may be required by law.
“Our business and our industry are about uniting people and vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together,” reads the note, signed by CEO Michael Rapino.
“Vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together”
Rapino initially mentioned the vaccination mandates during the company’s Q2 earnings call, explaining that it would help protect employees – whichever state they’re in.
“I think that the biggest challenge we’ve had is just scrambling on a day-to-day basis with part-time employees back, and abiding by different local Covid laws; mask, no mask, now test, no test. I think that’s been our only real challenge from HR and communication,” he said.
“So, hats off to my frontline. They’re doing an incredible job trying to adjust, and we’re going to move to more central protocols now on mandating the vaccine and making sure they’re all safe, too.”
Live Nation’s memorandum comes shortly after New York became the first major city to require proof of being vaccinated for anyone who wants to attend an indoor live show – reinforcing similar requirements already set by venues such as Madison Square Garden.
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