fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

ASM to operate largest convention centre in Middle East

The Bahrain International Exhibition & Convention Centre will include a 4,000-seat tiered auditorium which will be utilised for concerts

By IQ on 10 Aug 2021

The Bahrain International Exhibition & Convention Centre

The Bahrain International Exhibition & Convention Centre


ASM Global has been appointed as the managing operator of the largest exhibition and convention centre in the Middle East.

The Bahrain International Exhibition & Convention Centre will offer 95,000 sqm of exhibition space over 10 halls, a 4,000-seat tiered auditorium and 95 meeting rooms.

Royal & VIP Majlis (parliament rooms), event organisers’ offices and a 250-seat capacity restaurant will complete a total site area of 309,000 sqm.

Upon completion in mid-2022, the venue will host a range of events including exhibitions and conventions, concerts, live events, weddings and seminars.

ASM will manage, operate and programme the new destination, after being successfully appointed by Bahrain Tourism & Exhibition Authority (BTEA).

The international venue operator’s Middle East portfolio also includes the Coca-Cola Arena in Dubai (cap. 17,000) and the Oman Convention & Exhibition Centre.

“[This development] will further position Bahrain as a growing international destination helping to drive growth”

“We are delighted to have been appointed the operator of what will be a landmark development, which will further position Bahrain as a growing international destination helping to drive growth and create jobs as well as a legacy for the Kingdom,” says ASM Global Asia Pacific chairman and chief executive, Harvey Lister.

“We look forward to working with Bahrain Tourism & Exhibition Authority in creating a brand-new exhibition and convention hub at the heart of the region.”

Iain Campbell, executive VP, ASM Global Gulf Region, added: “The appointment as managing operator is testament to ASM Global’s expertise, knowledge and experience in bringing venues to life across the world.

“Our aim for Bahrain International Exhibition and Convention Centre is to create a venue with its own distinct identity that resonates with MICE [meetings, incentives, conferences and exhibitions] visitors as well as the leisure and tourism market that benefits the local economy and enhances the Kingdom’s status globally.”

Bahrain Tourism & Exhibition Authority chief executive officer, Dr Nasser Qaedi, says: “The new centre will reinforce the Kingdom’s status regionally and internationally and Bahrain’s position in the MICE industry. We look forward to working with ASM Global to attract international exhibitions and conferences to be held in Bahrain.”

ASM Global’s venue network spans five continents, with a portfolio of more than 325 arenas, stadiums, convention, and exhibition centres, and performing arts venues.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.