Sign up for IQ Index
The latest industry news to your inbox.
The US star is the top billing for the virtual 'music experience' which comprises five shows across three days and takes place this month
By IQ on 02 Aug 2021
Ariana Grande will be the next artist to perform an in-game concert for the hugely popular multiplayer video game, Fortnite.
The Grammy award-winning artist is set to headline the forthcoming Rift Tour, a virtual ‘musical experience’ that will take place within the online game.
The Rift Tour comprises five shows in early August: Friday 6 August at 18:00 ET, Saturday 7 August at 14:00 ET and Sunday 6 August at 00:00 ET, 10:00 ET and 18:00 ET.
“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Grande. “I can’t wait to join my fans and see all of your reactions to such an unforgettable, magical journey to new realities.”
“Fortnite is a place for the imagination and the impossible”
“Fortnite is a place for the imagination and the impossible. With the Rift Tour, we’re bringing a musical journey to life that players can experience, feel, and join alongside their friends,” says Phil Rampulla, head of brand for Fortnite developer Epic Games.
“We’re so grateful to have an iconic superstar like Ariana Grande and her team join us for a musical experience at metaverse scale, and for players and fans alike to experience the Rift Tour!”
The singer’s performance follows a virtual show at the in-game O2 in June, which was performed by the UK act Easy Life.
The iconic London venue became the first real-world arena to get its own venue in Fortnite.
Watch a teaser for Ariana Grande’s appearance on the Rift Tour below.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.