x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

AmazeVR to create virtual experience for Megan Thee Stallion

The virtual concert platform is developing an immersive experience for the Roc Nation artist that will get cinema and at-home releases

By IQ on 09 Aug 2021

Megan Thee Stallion performed at the now-cancelled Kadetten

Megan Thee Stallion's experience will be available next year


image © YouTube/Babygirltos

AmazeVR has inked a deal to create an immersive virtual reality concert experience for Grammy award-winning artist Megan Thee Stallion.

The ‘one-of-a-kind’ experience will be developed for cinemas outfitted with haptic motion chairs and VR headsets, and will also be available via a ‘music metaverse service’ using at-home VR headsets.

The virtual reality content service and the Roc Nation artist are set to unveil the experience to the public early next year.

“Megan Thee Stallion is a true artist,” said Ernest Lee, co-CEO of AmazeVR. “We are putting together a show unlike anything that’s been done before. It will be an epic, yet personal, performance that allows anyone to feel like they are right there with Megan for a shared experience.”

“We are putting together a show unlike anything that’s been done before”

Megan Thee Stallion added: “Creativity is limitless in the world of virtual reality, which means the concepts and ideas I have can also be limitless. I am so excited to work with AmazeVR to take my wild ideas and make them into a virtual reality for all my fans to see. Get ready!”

The news comes shortly after AmazeVR secured $9.5 million in new funding to accelerate the company’s growth in the world of virtual reality concerts.

The LA-based startup says it is investing the funding in talent and tech – hiring the industry’s best VFX artists, video production teams, engineers and creative talent.

The company recently announced a collaboration with creative director Lewis James, who is known for his work with artists such as Beyonce, Jay-Z, Travis Scott and Post Malone, and will oversee the Megan Thee Stallion experience.

The company has also said it plans to make upcoming shows available to more viewers through a partnership with Canadian company D-Box Technologies, which manufactures haptic motion systems used in cinemas, theme parks and simulation devices.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.