The venue and ticketing titans have renewed and expanded their partnership across ASM Global's stadia, arenas and other venues in North America
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Oak View Group's six under-construction arenas in the US and UK will employ Ticketmaster technology when they open
By IQ on 20 Jul 2021
Ticketmaster will provide digital ticketing technology for six Oak View Group (OVG) arenas as part of a new global partnership between the two firms.
“OVG is setting a new standard for arenas with world-class hospitality and state-of-the-art technology. Their portfolio boasts some of the most modern and progressive new venues in the world,” says Mark Yovich, president of Ticketmaster. “Through our leading-edge ticketing technology, Ticketmaster will help OVG deliver premium fan experiences for sports fanatics and music lovers.”
The partnership includes New York’s UBS Arena; Seattle’s Climate Pledge Arena; Austin’s Moody Center; Coachella Valley Arena in Palm Desert, California; Savannah Arena in Georgia; and Co-op Live in Manchester, UK, with the OVG venues able to call on “Ticketmaster’s digital technology to provide the industry leading tools needed to operate and adapt to the needs of concerts, games and other events”, say the partners.
This includes ‘Ticketing Concierge’, a contactless box office powered by Ticketmaster’s TM1 product suite which enables all ticketing transactions, account support, refunds and ‘will-call’ (on-the-door tickets) to be handled digitally, reducing the need for physical interactions between fans and staff.
“We know what a strong partner Ticketmaster is when it comes to bringing that premium ticketing experience to fans, and we look forward to partnering with them”
Venues equipped with Ticketing Concierge may admit fans through contactless scanners, with digital tickets accessed on their mobile devices, providing faster entry.
The venues may also implement new capabilities for contactless payment, mobile ordering and in-venue experiences via the Ticketmaster app, says the company.
“Ticketmaster is the best ticketing system in the world, and we’re pleased to offer their industry-leading technology across all of our world-class venues,” says Tim Leiweke, CEO of Oak View Group. “We know what a strong partner Ticketmaster is when it comes to bringing that premium ticketing experience to fans, and we look forward to partnering with them to bring the biggest artists and sporting events as we return to live.”
The deal with OVG follows the signing of a new agreement by Ticketmaster with ASM Global (formerly SMG/AEG Facilities) across its venues in North America.
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