The International Festival Forum is back with a bang, returning to London as an in-person event from 28 to 30 September
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UTA, X-ray Touring, Paradigm Talent Agency, ATC Live, Primary Talent International/ICM Partners and new supporter Earth Agency will showcase their hottest new artists
By IQ on 02 Jul 2021
The first booking agency partners have been announced for the 2021 edition of the International Festival Forum (IFF), which sees the must-attend event return to a physical format after taking place digitally last year.
Longstanding supporters United Talent Agency (UTA), X-ray Touring, Paradigm Talent Agency, ATC Live and Primary Talent International/ICM Partners all return for IFF 2021, while Earth Agency joins as a partner for the first year. All partner agencies will showcase their hottest new artists, festival-ready for 2022.
Further details of IFF 2021, including the provisional schedule and all conference/showcase venues, will be announced shortly. Some 800 delegates, including all the major international music festivals and agents, are expected to attend this year’s IFF, which returns to Camden, north London, for the sixth year.
After going online only in 2020, the International Festival Forum will return this September as a physical, non-socially distanced event, complemented by an online pass for delegates who are unable to travel.
Some 800 delegates, including all major international music festivals and agents, are expected to attend this year’s IFF
The first major live music industry gathering in 18 months, IFF 2021 will kick off with the opening party on Tuesday 28 September and end late on Thursday 30 September. The invitation event for music festivals and booking agents will feature the usual mix of showcases, conference sessions, keynotes, pop-up up offices, networking events and more.
New for this year will be an online element which allows all delegates to watch back every showcase and conference session on demand for up to 30 days after the event. For anyone who can’t travel to London, meanwhile, an online-only registration is also available.
Over 120 music festivals have already confirmed their attendance at IFF 2021, with a quarter of tickets sold with nearly three months to go. Discounted summer rate passes for IFF, which include meals, drinks and more, are available now for £315, saving £30 on the late summer rate. Click here for more info.
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