The German company's Swedish ticketing operation will become a pan-Scandinavian one as part of a joint venture with Egmont's Venuepoint
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The live entertainment giant will receive "extraordinary" economic aid for lost sales during the months that Germany was in lockdown
By IQ on 14 Jul 2021
CTS Eventim will receive “extraordinary” Covid-19 financial aid from the German federal government for the months of November and December 2020.
The Munich-based, pan-European live entertainment confirmed that it would be receiving €102 million in government funding “to strengthen the result for the current financial year and the company’s liquidity”.
The federal government set up financial aid in order to compensate companies, institutions and self-employed people for lost sales during the months in which Germany went into lockdown.
Grants of up to 75% of sales from November and December 2019 were granted proportionally for the number of days of closure during the same months in 2020.
The funding for CTS comes after the company reported that group revenue in 2020 fell by 82.2% year-on-year to €256.8m (2019: €1,443bn). Ticketing and live entertainment were the hardest hit.
“CTS is superbly positioned when live shows return to concert halls and our business revives”
Revenue in the company’s ticketing division for the whole of 2020 was 73.7% lower year-on-year, at €126.6m (2019: €481.6m).
In the live entertainment division, revenue in the whole of 2020 was 86.1% lower year-on-year, at €136.8m (2019: €985.8m).
Despite the sharp drop in sales during 2020, Klaus-Peter Schulenberg, CEO of CTS Eventim said the company is “superbly positioned when live shows return to concert halls and our business revives”.
“In view of the increasing availability of vaccines and rapid tests, and the progress of vaccination campaigns, there are good prospects that our industry can start getting back to normal over the next few months,” he added.
Throughout 2020, the company continued the international expansion of its Eventim Live promoter network, establishing the Gadget abc Entertainment Group in Switzerland, partnering with legendary US promoter Michael Cohl, and acquiring a majority stake in the Barracuda Group in Austria.
In 2021, CTS acquired Berlin-based promoter DreamHaus, led by Matt Schwarz, taking the network up to 36 promoters in 15 countries.
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