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Venues Day International to debut in October

The inaugural Venues Day International will follow a hybrid version of Music Venue Trust's annual UK conference and networking event

By Jon Chapple on 28 Jun 2021

The physical Venues Day 2021 will take place at Earth in London

The physical Venues Day 2021 will take place at Earth in London

image © Earth (Evolutionary Arts Hackney)

Music Venue Trust (MVT), which represents 100s of grassroots music venues in the UK, has announced that its annual conference and networking event, which was postponed last year due to the pandemic, will now take place in October.

To enable as many venues as possible to participate, Venues Day 2021 – which takes place at Earth in London on Tuesday 5 October – will be a hybrid event incorporating Venues Day Online, a day of virtual activity on 12 October, to ensure every venue in the country gets access to best practice information, advice and guidance as they emerge from lockdown.

Another new event, the inaugural Venues Day International, will take place on 19 October. A partnership between MVT and Live DMA (Europe), Music Policy Forum (North America), Canadian Live Music Association, Live Music Office Australia and NIVA (US), Venues Day International is the first global event aimed exclusively at grassroots music venue operators and owners.

Venues Day International will also take place online and feature panels, presentations and discussion on shared challenges and opportunities across the world.

“We are incredibly excited … to have taken the challenge of the crisis head on and be delivering a hugely increased range and scope of events”

Venues Day is sponsored by Ticketmaster and Amazon, with additional support coming from Jack Daniel’s, White Light, ILMC and media partners IQ and NME.

Andrew Parsons, MD of Ticketmaster UK, says: “Venues Day has long been a pillar for the grassroots community, but this year’s will be a lifeline to so many venues around the country as we inch closer to reopening. The sheer graft of MVT throughout the pandemic to support the industry has been truly inspiring to see, and we’re happy to do our part and sponsor Venues Day 2021.”

“Music Venue Trust offers invaluable support to our industry, and initiatives such as the Grassroots Music Venues Crisis Service have provided a lifeline for many over the past year,” adds Patrick Clifton, UK head of music for Amazon Music. “At Amazon Music we’re proud to continue our partnership with MVT, to help bring Venues Day to grassroots sites across the country, providing guidance and advice to ensure they can safely open their doors to music fans.”

Beverley Whitrick, strategic director of Music Venue Trust, comments: “Venues Day 2021 will further encourage collaboration and sharing, connecting venues across the world so they feel part of a growing movement to emphasise how vital they are to both the wider music industry and local communities. We are incredibly excited to not only be able to deliver the existing event, but to have taken the challenge of the crisis head on and to be delivering a hugely increased range and scope of events with our domestic and international partners.”


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