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Steve Martin and Andy Somers launch Paladin Artists

The former APA agents have launched their new firm in the US and UK and inked a partnership pact with Wayne Forte's Entourage Talent

By Gordon Masson on 15 Jun 2021

Steve Martin (left) has allied Paladin Artists with Wayne Forte's Entourage Talent

Steve Martin (left) has allied his new agency with Wayne Forte's Entourage Talent

image © APA/Guido Karp for ILMC

Another new independent agency, Paladin Artists, has made its debut after former APA staffers Steve Martin and Andy Somers gathered a team of nine other agents to launch offices in Los Angeles, New York City and London.

Paladin has also created a strategic partnership with Wayne Forte of Entourage Talent Associates and Karrie Goldberg of The Kagency in a deal they say will re-envision the agency business, looking at artist and brand representation, touring and live events, literary representation, theatre production, touring exhibitions and estate management.

In addition to the principals, the Paladin Artists team will include agents Magaly Barone, Kath Buckell, Chyna Chuan-Farrell, Christian Ellett, Steve Ferguson, Seth Rappaport, Sara Schilevert and Zach Silva.

According to Celebrity Access, the turmoil caused by the Covid pandemic allowed Paladin’s founders time to assess the overall industry landscape and devise a more evolutionary approach to the agency side of the business.

Somers says, “Paladin, Entourage and The Kagency share similar visions and will each benefit by the sharing of information, experiences, and common goals; exploring new means of improving the future of artist and brand representation while remaining independent at a controllable scale of operation.”

“The industry is rapidly evolving and will continue to do so in the post-pandemic world”

Martin adds, “The world has been through hell for the last 18 months with many places and people still struggling. I’m simply grateful to work with people I like and artists that I respect, enjoy and have fruitful relationships with. Many were able to take a step back during the shutdown and evaluate what is important, be it personal or business. The industry is rapidly evolving and will continue to do so in the post-pandemic world.”

Both veterans of the independent scene, Martin and Somers have worked together for decades as their careers saw them both instrumental in the growth of Neil Warnock’s The Agency Group.

For his part, ILMC stalwart Wayne Forte says, “This pandemic has highlighted how short life truly is. So, why not work with people and clients one genuinely likes and with whom one shares similar visions and philosophies. The establishment and building of yet another successful business is a bonus! After all, success is not simply a destination, it’s a constant journey.”

The Kagency, founded by Karrie Goldberg in 2004, built one of the first venue representation businesses in North America focused solely on handling the corporate/private event, film and photo bookings for their clients. The company portfolio currently includes more than 500 traditional and non-traditional venues in the US and UK, while its talent roster includes artists and brands such as Nike, Givenchy, Duran Duran, Beyonce, Cartier, Under Armour, Maserati and Vogue.


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