The UK promoter is the latest to join forces with Twickets, directing MyTicket.co.uk customers to the face-value resale site for sold-out shows
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The acquisition of a majority stake in Let's Rock organiser UK Live boosts DEAG's already strong position in the UK market, says the Berlin-based company
By Jon Chapple on 15 Jun 2021
DEAG has acquired a majority stake in UK Live, the independent Buckinghamshire-based promoter behind Let’s Rock, the popular festivals of ’80s and ‘retro’ music held in 14 cities.
Berlin-based DEAG announced last month it had raised more than €6 million to fund acquisitions in “key markets” around the world. Through UK subsidiary Kilimanjaro Live, the company has taken a 90% stake in UK Live, which has also organised headline shows by the likes of Craig David, Kim Wilde, Rick Astley and the Kaiser Chiefs, as well as festivals PennFest and Sunset Sessions (Exeter and Norwich).
In addition to organising shows, UK Live specialises in artist booking, stage construction and event technology. The company’s founders and managing directors Nick Billinghurst and Matt Smith, will stay on board as minority shareholders and will continue to manage the company in the long term.
“In view of the positive development with regard to the vaccination situation in our core markets, we expect to see our business activities increasingly return to normal in the coming months. We are already setting the course for a continuation of our successful business development and can further expand our strong market position in the UK with the acquisition of UK Live,” says Detlef Kornett, member of the executive board of DEAG (Deutsche Entertainment AG).
Other DEAG businesses in the UK include the Flying Music Company, Belladrum Festival, MyTicket UK and Gigantic Tickets, as well as Singular Artists in the neighbouring Republic of Ireland.
“We are very excited about our future collaboration with DEAG and look forward to driving our growth journey together”
“UK Live has its own productions and independently covers the complete infrastructure from stage set-up to technology. By focusing on the domestic market, UK Live’s business activities are hardly affected by the Brexit,” continues Kornett. “The partnership with UK Live offers us potential, especially for our ticketing and live entertainment business. For example, we will offer tickets for UK Live events for sale exclusively through Gigantic.com.”
“The acquisition of UK Live adds attractive events and concerts to our events portfolio,” says Stuart Galbraith, CEO of Kilimanjaro Live. “Nick Billinghurst and Matt Smith have many years of experience in the live entertainment industry and have shaped UK Live from its early days with Let’s Rock The Moor with 1,000 visitors to a successful company with over a dozen festivals and countless concerts within only a few years. Today, the four series of events, Let’s Rock, PennFest, Friday Night Live Norwich and Sunday Sessions, alone attract over 200,000 visitors annually.”
Billinghurst adds: “We are very excited about our future collaboration with DEAG and look forward to driving our growth journey together. With DEAG, we have a strong partner on our side, with whom we are ideally positioned for the post-corona era.
“Together we will soon be presenting our audience with top-class concerts and events again. I am sure that both sides will benefit from our merger in the long term.”
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