fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Ambition Live Again: 5,000 attend French pilot show

The clinical trial will compare the outcome of the 5,000 fans who attended Saturday's show in Paris with a smaller 2,500-person control group

By Jon Chapple on 01 Jun 2021

The Ambition Live Again crowd for Indochine on Saturday

The crowd for Indochine on Saturday


image © Prodiss

Five thousand people packed into Paris’s Accor Arena with no social distancing on Saturday night for Ambition Live Again – the long-awaited pilot event with which the French live industry hopes to persuade the government to allow it to reopen as soon as possible.

Headlined by popular French pop-rock band Indochine, the concert, organised by industry association Prodiss and the AP-HP (Assistance publique-Hopitaux de Paris), forms part of a clinical trial which aims to demonstrate – as in Germany, Spain and, most recently, the Netherlands – that live events can be held safely during the ongoing coronavirus pandemic.

Contrary to earlier announcements that the show would admit people with Covid-19, all 5,000 attendees had to test negative twice before entry – once via an antigen test performed in the previous three days, and then again with a rapid test on the day of the show (29 May). Like the Barcelona pilot but unlike the UK’s Events Research Programme, all concertgoers were also required to wear masks inside the arena.

Fans are also requested to provide a PCR test seven days after the show (5 June).

“Do not forget to return your saliva sample this Saturday, 5 June,” Prodiss urged attendees on social media. “The research team needs it! We are counting on you!”

https://twitter.com/prodiss/status/1399349161695318016

Due to the 9pm curfew still in place in France, the concert took earlier than planned, with Indochine on stage by 6pm, according to the AFP. Etienne de Crécy played a DJ set at 5pm.

As of 28 May, just 37% of the French population had received one Covid-19 vaccine. As a result, vaccination status was not taken into account “in this experiment because most young people are not vaccinated in France yet. In fact, we specifically selected participants between 18 and 45 years old who mostly aren’t vaccinated,” AP-HP’s Jean-Marc Treluyer tells ABC News.

Results from the Ambition Live Again study – which will compare infection rates among those in the arena with a 2,500-person control group not selected to attend the show – are expected in June.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.