fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Wasserman Music, Twitch launch livestream series

There is Light, featuring Wasserman/Paradigm acts including Best Coast, JpegMafia, Jade Bird and the Snuts, will feature live shows in LA, NY and London

By IQ on 04 May 2021

Creeper will play Lafeyette on 25 July

Creeper will play Lafeyette on 25 July


Wasserman Music has partnered with Twitch, the Amazon-owned livestreaming leader, to launch There is Light, a new virtual concert series and music discovery platform.

Kicking off tonight (4 May) with a performance by Perfume Genius at the Lodge Room in Los Angeles, There is Light will present 20 shows from independent music venues in the US and UK across the summer. Other confirmed headliners include Best Coast, Jade Bird, Cautious Clay, Creeper, Orla Gartland, JpegMafia, Porches, the Snuts, and Two Feet, with more to be announced.

The There is Light concerts, all of which will be free to view, will take place on Tuesdays at 8pm ET/5pm PT in the US and Sundays at 8pm BST in the UK, concluding on 28 September.

Each live stream will run for 90 minutes, with a 30-minute pre-show featuring an opening act followed by the headline performance. Following the headliner’s set, there will be a moderated Q&A where artists will engage with their fans and the Twitch community.

No live, in-person audiences are planned, though this is subject to change based on local Covid-19 conditions and protocols, according to Wasserman Music, which launched last month following Wasserman’s acquisition of Paradigm Talent Agency’s North American music division.

Sam Alpert, SVP of marketing at Wasserman Music, says: “In creating a branded series, our goal was to find turnkey opportunities for artists within the livestreaming space, while also creating a destination for the indie music community to hear some of their favourite live acts and discover new ones from all over the world. With the launch of the There is Light channel, Twitch is providing the perfect medium for artists to engage with their fans and the Twitch community, and we are looking forward to building it with them throughout this series and beyond.”

“Twitch provides the perfect platform for artists to showcase new material in the absence of live opportunities”

“Independent artists have created some of the strongest and fastest-growing communities on Twitch,” says Will Farrell-Green, head of music content at Twitch. “These artists deeply understand the impact of building and connecting with a loyal fan base. Our partnership with Wasserman Music will give indie artists a dedicated home on the service where they will have the opportunity to introduce their music to Twitch’s global audience and interact with fans on a more personal level.

“During what continues to be an incredibly difficult time for the music industry, we are thrilled to offer new ways to support music artists as well as the reopening of several prominent indie venues.”

Twitch is known for its dominance in the videogame livestreaming space, hosting 91% of all gaming streams, though its concert streams grew exponentially during last year’s lockdown, shooting up 385% in April 2020 alone.

Anna Bewers, agent for Creeper and Orla Gartland at Paradigm Agency in London, says: “The livestreaming space can present complex logistics, and we wanted to create a seamless solution that allowed artists to reach new audiences globally when touring hasn’t been possible.

“It’s so important, but increasingly difficult, to keep musicians active, but Twitch provides the perfect platform for artists to showcase new material in the absence of live opportunities.”

The initial There is Light headliners and venues is as follows

4 May: Perfume Genius, Lodge Room (Los Angeles)
11 May: Best Coast, Lodge Room
18 May: Two Feet, Lodge Room
25 May: JpegMafia, Lodge Room
15 June: Porches, Sultan Room, New York
27 June: Jade Bird, Lafayette, London
29 June: Cautious Clay, Sultan Room
25 July: Creeper Lafayette
1 August: Orla Gartland, Lafayette
8 August: The Snuts, Lafayette

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Leave a Reply

Your email address will not be published. Required fields are marked *