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Sportpaleis Group given the go-ahead for pop-up arena

The Proximus Pop-Up arena will open in the coastal municipality of Middelkerke in July, initially for 2,500 people

By IQ on 31 May 2021

Proximus Pop-Up Arena

Belgian live entertainment giant Sportpaleis Group has been given the green light to open its pop-up arena in the coastal area of Middelkerke this July.

Sportpaleis Group initially revealed plans to build and operate the temporary venue – dubbed Proximus Pop-Up Arena – in the summer of last year.

The venue has now been permitted to open on 2 July, in line with the Flemish government’s roadmap (the Freedom Plan) which stipulates that outdoor events can take place with 5,000, provided attendees wear a mask and adhere to social distancing.

Initially, the arena will open to 2,500 attendees but the capacity will be increased in August when the maximum number of people allowed at outdoor events is bumped up to 10,000.

“The entire team behind our arenas and theatres is ready to get started with great enthusiasm”

As previously reported in IQ, the infrastructure of the venue will combine aspects of a festival setting – such as tents and open-air spaces – with the comfort of permanent areas with weather-resistant, grandstand seats.

So far, the artists announced to play the Proximus Pop-Up Arena include Gers Pardoel, Cleymans & Van Geel, André Hazes, The Schlager Festival Summer Edition, Mama’s Jasje, Soulsister, Natalia and Axelle Red.

A regular feature of the programming will be the Thursday night concert series ‘A Symphonic Evening with’, which will see the 20-piece Antwerp Philharmonic Orchestra accompany a number of artists.

The temporary venue will remain in Middelkerke until the end of August. Tickets are already on sale here.

“The entire team behind our arenas and theatres is ready to get started with great enthusiasm,” says Jan Van Esbroeck, CEO of the Sportpaleis Group. “We will be able to use all our expertise to offer visitors a wonderful concert experience.”


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