fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Optimism grows after successful Brit Awards 2021

The O2 welcomed 4,000 people for the UK music industry's annual awards bash, which it is hoped can serve as a “stepping stone” to the return of full-capacity concerts

By Jon Chapple on 12 May 2021

Brit Awards 2021: Years & Years performed the Pet Shop Boys’ ‘It's a Sin’ with Elton John

Years & Years performed the Pet Shop Boys’ ‘It's a Sin’ with Elton John


image © John Marshall

After nearly 14 months, non-socially distanced indoor live music returned to the UK last night (11 May) as the likes of Dua Lipa, Coldplay, Elton John, Pink and Rag’n’Bone Man took to the O2 Arena stage for the 2021 Brit Awards.

As previously reported, some 4,000 people – 2,500 of them key workers who had been gifted free tickets – attended the ceremony, with an estimated 1,000 more working as staff, production and crew. As a medically monitored pilot event, held as part of the UK’s Events Research Programme (ERP), Brits attendees were free to mingle and take off their masks once inside the O2 (as they had at previous ERP shows in Liverpool), where scientists were examining risk factors including crowd behaviour, ventilation, surface contact and the effect of having performers in the room.

All guests took a lateral-flow Covid-19 test in the 36 hours leading up to the event, as well as a PCR test on the day. Attendees are also required to take another PCR test five days after the event, with both tests being sent to a laboratory to assess for any coronavirus transmission during the show.

Gennaro Castaldo, director of communications for Brits organiser BPI, tells IQ there was a “huge amount of interest” in the event, “not just from the UK, but from the global community”, reflecting its significance as the first major indoor concert of the Covid-19 era. “We’ve had a record amount of TV requests this year, from Japan, America, Canada, Europe… Obviously everyone’s intrigued as to how we as a country are coming out of lockdown, and how these Event Research Programme pilots are working. So there wasn’t just the UK audience, but there was a wider global interest, too, I think.”

“Heralding the return of live music, it was a special moment for everyone working in the industry”

Both Castaldo and BPI chief executive Geoff Taylor are full of praise for the O2 team, as well as stage designers Es Devlin and Yinka Ilori, whose technicoloured set, built by Diagon, provided a spectacular backdrop to both the prize-giving ceremony and the night’s live performances.

“Our hope is that the Brits 2021 with Mastercard showed the music industry at its best,” says Taylor. “It united global superstars with the breakthrough talent that is the future of British music, reflecting on a year when music has shown its power to help us navigate difficult times. The creativity of the performances lit up staging by Yinka Ilori and Es Devlin which, with its explosion of colour, was like a wake-up from the monochrome reality many of us have lived for the last 12 months.”

“It was great to be back working with the Brits and to once again collaborate with the brilliant Es Devlin,” says Diagon’s Liam Ownsworth. “It was a huge privilege to bring Es Delvin’s vision to life for the biggest night in UK music. Heralding the return of live music events, it was a special moment for everyone working within the creative industry, who have been especially hit hard by the pandemic.”

Dua Lipa collects award

Castaldo also commends the government for managing the end of the third lockdown in a “very step-by-step, gradual way” with the ERP initiative. “Our fervent wish is that [the results from the events] will come out positive, and we’ll be able to speed up the process of opening up our venues and festivals and nightclubs,” he continues, noting that – although insurance remains a sticking point – many venues still have availability for shows this summer. “With a bit of luck, there could be a real surge of interest if the government were to come out sooner, rather than later, and say, ‘We’re satisfied that with these precautions in place, you can reopen safely’.”

“What was happening on stage felt particularly significant,” adds Taylor, highlighting wins for female artists such as Dua Lipa, Taylor Swift, Little Mix, Haim, Arlo Parks and Billie Eilish. “‘Women artists won in eightof the 11 award categories, illustrating how the music industry has transformed to better reflect all the talent in our society. There was an inclusive feel to the show, including the additional Brits trophies that winning artists could give to their own heroes, and the fact that the majority of the audience were key workers who have done so much to help the country get through the last year. I would like to thank the music labels who contributed to cover the costs of making that happen.

“Talking to guests, it seemed they were truly excited to be out enjoying live music once again, and it was particularly special to be part of the first live audience for music at the O2 Arena in a year. Finally, the Brits being part of the ERP meant that we were gathering scientific data which should help ease the path to government reopening live music as quickly as possible, which is so important to fans and to our artists.”

“It’s probably the most significant Brit Awards in our four-decade history”

All Brit Awards 2021 performances, which also included the Weeknd, Griff, Headie One and Olivia Rodrigo, are available to watch back on the Brits YouTube channel.

“As much as it was painful process at times” for the Brits team, who pulled together the show in under six weeks, seeing the result made it more than worth it, concludes Castaldo, who says having multiple performances with a live audience sends an important message that the ERP can act as a “stepping stone towards the return of live music at scale”. “And that’s the key word: scale,” he adds, “because obviously you can have events and have a few people distanced here and there, but that’s no good to any promoter. You’ve got to be able to put bums on seats and know that you can fill the room to capacity, so that’s why these pilots are so hugely important.

“It’s also the most diverse awards we’ve ever had, with eight of the 11 categories won by women, which is a historic moment, too. So I think for those reasons, it’s probably the most significant Brit Awards that we’ve had in our four-decade history.”

A full list of 2021 award winners is available from the Brits website.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.