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LIVE survey: UK fans eager to return to shows ASAP

The trade body has surveyed 25,000 UK music fans on their attitudes towards post-pandemic live events and how they want them to be run

By IQ on 06 May 2021

Live music audience

UK trade body LIVE (Live music Industry Venues and Entertainment) has conducted a survey of 25,000 music fans, the results of which reveal an overwhelming desire for live music to return as quickly as possible.

More than half of fans are ready to attend music events right now if they could with a further 25% willing to come back with safety measures in place, according to the results of the survey.

The findings also show that the majority of fans (85%) are planning on attending either the same or higher numbers of live music events when they reopen than before the pandemic and more than half of fans (55%) have already bought tickets for live music events in the coming months.

Among those who are yet to buy their tickets, one-third are waiting for more gigs to come on sale rather than being deterred by the pandemic.

The top three reasons fans want to return to gigs are seeing an artist that they love (91%), the joy that live music brings (89%) and spending time with friends (69%). The majority of respondents (64%) stated that attending live music events boosts their mental health.

In further encouraging news, music fans are largely accepting of proposed Covid-prevention measures with 75% of respondents confirming they would be happy with the idea of Covid certification to attend an event.

“It’s great that the passion of live music fans has endured and after a long wait fans want to go to more shows than ever”

Hand sanitiser stations, temperature checking and one-way systems are the simple mitigations fans would like to see when events return, though 41% of respondents said they would be put off attending an event if they had to wear a face mask.

The survey is the most detailed research yet conducted on the attitudes of UK music fans towards the return of live events and how they want them to be run in a post-pandemic world.

“It’s great that the passion of live music fans has endured the pandemic, and after a long wait fans want to go to more shows than ever,” says Chris Carey, chief economist of LIVE. It is especially encouraging to see how quickly fans want to get back to live.”

Greg Parmley, CEO of LIVE, says: “After a devastating year for the live music industry it is fantastic to see the strength of feeling from fans across the UK who are desperate to get back to live music events. The industry has worked tirelessly to ensure that we can return as quickly and safely as possible.

“It is notable that fans are willing to live with short-term mitigation measures in order to get back to live music as quickly as possible, with three quarters saying that they would be happy with a Covid-certification system as part of those measures.”


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