Heavy rain failed to dampen spirits at the 23rd Fuji Rock, which took place last weekend, as the festival announces a move to August to accomodate the 2020 Olympics
Sign up for IQ Index
The latest industry news to your inbox.
Fuji Rock and Supersonic, Japan's marquee outdoor music festivals, are determined to go ahead this summer by any means possible...
By IQ on 18 May 2021
Japanese festival Fuji Rock has published a series of measures to prevent the spread of Covid-19 at this summer’s edition – one of which discourages festivalgoers from speaking to each other.
The Smash Corporation festival is set to take place at its usual home of Naeba Ski Resort in Tokyo, between 20–22 August 2021, but not as we know it.
This year, the festival’s typical international bill has been replaced with a completely domestic line-up which includes Radwimps, Man With a Mission, King Gnu, Cornelius, The Birthday, ROVO and Denki Groove, while stage capacities may be restricted depending on circumstances.
Festivalgoers must adhere to a number of stringent restrictions which range from wearing a mask and socially distancing to the more bizarre requirements.
The festival has published an extensive list of prohibitions for attendees which includes raising your voice, cheering, shouting, high-fiving and having ‘unnecessary conversations during the performances’.
Naoki Shimizu, president of Japanese promoter Creativeman, told the Japan Times that requirements like these are necessary if the live music industry is ever going to stage a comeback, especially in a country where cases have recently been spiking and the vaccine rollout still hasn’t hit its stride.
Raising your voice, cheering, shouting, high-fiving and having ‘unnecessary conversations’ are discouraged at Fuji Rock
Shimizu revealed that Creativeman festival Supersonic, which welcomed 300,000 people across three days in 2019, will also set out a number of requirements for attendees: “We will have to check everyone’s temperature, first. Capacity will be limited. And alcohol … we probably can’t have alcohol at the festival.”
This year’s Supersonic will be a post-Olympics version of its trademark Summer Sonic event held simultaneously in Chiba and Osaka prefectures and will feature 10 acts across three days – though the line-up is yet to be announced.
With Japan’s borders largely closed to international travel and the Tokyo Olympic Committee moving to ban international spectators from the Summer Games (23 July to 8 August), it’s likely that Supersonic will also opt for a domestic line-up.
Both Creativeman and Smash have spent much of 2021 lobbying for the resumption of international touring in Japan via a new consortium of Japan-based international promoters.
Earlier this year, the consortium succeeded in getting the Japanese government to amend its compensation scheme to include domestic shows by foreign artists.
The alliance’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.