Rathwell, who joined AEG in New York as SVP in 2002, is the new EVP of the concert giant's Global Touring and Talent unit
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The team's first two major initiatives are a venue environmental survey and a green touring guide for promoters
By IQ on 07 May 2021
AEG Presents is forming a team of industry professionals from production, marketing, and operations dedicated to ‘moving the live business towards a greener future’.
The team, dubbed Climate Positive Touring (CPT), comprises staffers who work across various business divisions of AEG Presents including Concerts West, Global Touring, International Touring, Marshall Arts, Messina Touring Group, and AEG Global Partnerships.
Reducing tour-related carbon emissions, supporting locally led environmental and climate justice programmes, and creating impact on both the operating and consumer-side of touring are at the top of the group’s agenda.
“AEG Presents has the ability and structure to really make a global impact in moving our entire business – which has had a traditionally significant carbon footprint – toward a zero-emissions future,” says Jay Marciano, chairman and CEO, AEG Presents.
“AEG Presents has the ability and structure to really make a global impact in moving our entire business”
“The company’s reach enables us to execute at every level of the live experience: from clubs and theatres to arenas, global tours, and festivals. I’m looking forward to seeing how the CPT group begins to implement their plans as the business starts to reopen this year.”
Jointly leading CPT is AEG Presents’ Amy Morrison, who adds: “With light at the end of the tunnel, we feel it’s the right time to announce CPT and our short- and long-term strategies. We’ve been working on this since the earliest days of the shutdown. Now that live music is coming back, we can put our goals into action. As promoters, we will literally put our message on the road, modelling achievable sustainability, with the power of music in our sails.”
CPT has already deployed two major initiatives: the Venue Environmental Survey and the CPT Green Touring Guide.
The survey will gather data that allow venues, artists and CPT to work together to identify sustainability priorities and solutions while the touring guide is to provide guidance and insights that promoters can utilise in the hopes of showing both venues and artists a path forward to net zero or better carbon emissions.
“The company’s reach enables us to execute at every level of the live experience”
The first installment of the guide, titled The Starting Seven, is a compendium of seven actions promoters can take to start to make a positive environmental impact.
CPT is co-headed by Amy Morrison and Nicole Neal, who are joined by Jon Baden, Amy Buck, Caroline Burruss, Kelly DiStefano, Kate Lewis, Mike Luba, Ben Martin, Alexandra McArthur, Kate McMahon, David Rappaport, and Connie Shao.
CPT works in collaboration with AEG 1Earth, AEG’s corporate sustainability program.
The news of CPT comes shortly after Earth Day (22 April), when a host of new initiatives were announced, including a special summer edition of the Green Events and Innovations Conference (GEI) and Live Nation’s new Green Nation Touring Program.
GEI, the leading conference for sustainability in the international events sector, will hold its summer edition on 16 September 2021. Tickets are on sale now.
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