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The Dutch ticket marketplace has appointed Margriet Rijff as COO and Oscar Kriek as head of business strategy
By IQ on 12 Apr 2021
Amsterdam-based fan-to-fan ticket marketplace TicketSwap is expanding its leadership team with two senior hires ‘in anticipation of strong demand’ for live music this summer.
Margriet Rijff joins the company as COO and Oscar Kriek takes on the newly-created position head of business strategy.
Rijff was formerly a senior executive at beauty booking platform Treatwell, where she helped grow the platform in 11 countries through launches, mergers and acquisitions.
As COO of TicketSwap, Rijff will oversee operations across all markets from the Netherlands to Brazil and facilitate the platform’s ‘aggressive expansion’.
“I am very pleased to be joining such a talented team with an amazing culture,” says Rijff. “The company has great potential to help music fans and event organisers. I’m particularly excited to help TicketSwap grow internationally, and make buying and selling second hand tickets easy, transparent and safe around the globe.”
“We have consolidated in order to get through the last year. Now, as events start to pick up, we are stepping up”
Under the role of head of business strategy, Kriek will bring a wealth of knowledge to further enhance the data, insight and services TicketSwap can offer its partners.
Kriek is a mainstay in the Dutch music industry and has experience working with artists, events, venues and most recently in business strategy at See Tickets Benelux.
In addition, he leads the Tech Programme for Amsterdam Dance Event, bringing in various high profile thought leaders over the years such as the CTO of Amazon.
“It’s great to have Margriet and Oscar on board,” says TicketSwap co-founder and CEO Hans Ober.
“Like so many in the live entertainment space, we have consolidated in order to get through the last year. Now, as events start to pick up, we are stepping up. Margriet and Oscar bring a wealth of experience running and expanding international businesses. Together they will really help us forge ahead in our mission of becoming the world’s favourite place to buy and sell tickets.”
The two senior hires signal a rebuild for the Dutch ticket marketplace after making redundant 30% of its workforce in May 2020 due to the financial impact of the coronavirus.
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