James Barton-led Superstruct makes further moves in the festival arena, investing in Danish festival and concert promoter Down the Drain Group
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The private equity-backed live entertainment group has bought a majority stake in the organiser of mammoth Dutch festival Zwarte Cross
By IQ on 01 Apr 2021
Providence Equity-backed Superstruct Entertainment has bought a majority stake in Dutch festival and event organiser Feestfabriek (Party Factory) – the company’s first acquisition since the onset of the pandemic in March 2020.
Feestfabriek is responsible for organising the largest paid-for festival in the Netherlands, Zwarte Cross, which combines music, motocross, comedy and theatre, as well as grassroots festival Mañana Mañana, which has been running since 2013.
Superstruct will add the two festivals to its impressive portfolio, which includes one of the world’s biggest festivals, Sziget Festival in Hungary, Budapest, as well as Wacken Open Air in Hamburg, Germany, which was the company’s last acquisition, in August 2019.
Neither Superstruct nor Feestfabriek has disclosed the terms of the new deal.
According to a statement from Superstruct, nothing will change for visitors to the festivals and employees of the Feestfabriek, nor for the parties that the Feestfabriek works with.
The company also says there are no plans to change Zwarte Cross, Mañana Mañana nor any other activities of Feestfabriek.
“Superstruct works from the philosophy that local core values, creative aspects and specialties that characterise an event will always be respected, so that the events remain truly unique.
“We trust the Feestfabriek team to continue doing it as it has been up to now. It is a long-term partnership and we look forward to working together,” the company’s statement reads.
“We trust the Feestfabriek team to continue doing it as it has been up to now. It is a long-term partnership”
The statement says that the companies combined network of events offers ‘broad possibilities’ associated with programming, international partnerships, new events and joint purchasing.
Feestfabriek owners, Hendrik Jan Lovink, Gijs Jolink and Ronnie Degen, say: “We are pleased that in these difficult times the continuity of the Feestfabriek is guaranteed and we look to the future and growth opportunities with confidence!”
Co-founder Hendrik Jan Lovink has announced plans to step down after 30 years at the company.
“We have really managed to build something special together, the Zwarte Cross is rock solid and the Feestfabriek can continue for years to come on all fronts. That is why this feels to me (however contradictory it may be) as the right moment to be able to leave the Feestfabriek and to focus on other beautiful things that life still has to offer me and my family,” he says.
Lovink will leave after this year’s addition of Zwarte Cross, which has been rescheduled to 23-26 September and relocated, though a new location is yet to be determined.
“With this relocation ahead we can’t say with certainty that the event will take place in 2021. There is uncertainty for everyone… the size of the Zwarte Cross is not exactly helping in this case,” the statement reads.
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