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More than 60 venues around the country will be kitted out with a permanent setup, giving artists the opportunity to reach a global audience
By IQ on 14 Apr 2021
Live Nation and Veeps, the ticketed livestreaming platform developed by Joel and Benji Madden, are equipping more than 60 venues around the US with a permanent livestreaming setup.
The Fillmore in San Francisco and Philadelphia, House of Blues in Chicago and New Orleans, The Wiltern in Los Angeles, and a raft of amphitheatres including Shoreline Amphitheater in California and The Gorge in Washington will be the first to go live with the turnkey livestreaming.
The Wiltern has already announced a livestream series, From the Wiltern, which will kick off on 7 May.
Artists who perform at one of the 60+ venues that are being kitted out will have the opportunity to add the element of livestreaming to their concert and ‘double down on revenue’, says Live Nation.
“Amongst artists, it’s often said that the one side of our careers that truly belongs to us is touring,” says Joel Madden, cofounder, Veeps.
“Now, with the flip of a switch, every artist playing in these venues can make their show a global event”
“To help an entirely new touring vertical become readily available to artists is such a huge win for our community and we couldn’t be happier. It’s the exact type of thing that shows what our partnership with Live Nation can really mean for artists.”
“Now, with the flip of a switch, every artist playing in these venues can make their show a global event. We’ve already seen how livestream shows drive engagement across every other area of an artist’s business and the added ticket revenue will allow them to re-invest in their art and make what they’re offering their fans even better. It’s a real dream come true for us at Veeps and our mission to help empower artists in their careers.”
Michael Rapino, president and CEO, Live Nation Entertainment says: “Artists and fans are eager to get back to shows, and livestreams will continue to unlock opportunities for them to connect more than ever before.
“Veeps is the best at what they do, with Benji and Joel tapping into their own experience as artists to help other artists thrive, and we look forward to bringing this innovative idea to life in these iconic venues.”
Earlier this year, Live Nation acquired a majority stake in Veeps, which in 2020 alone hosted around 1,000 paid livestreamed shows by artists including Liam Payne, Pete Yorn, Brandi Carlile, Louis Tomlinson, Architects and Rufus Wainwright.
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