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Italian industry rebukes gov over €222bn recovery

Live Nation Italy, Barley Arts, Assomusica and more have slammed the scheme, which allocates €6bn to culture but largely ignores live music

By IQ on 27 Apr 2021

Roberto de Luca, Live Nation Italy

Roberto de Luca, Live Nation Italy


Italy’s live industry has admonished the government for failing to recognise ‘the cultural, economical and social importance’ of live music in its new recovery plan.

The ‘National Recovery and Resilience Plan’ (PNRR), totaling €222 billion, was presented to parliament on Monday (26 April) by president Mario Draghi.

Of the €222 bn, €6.7 bn has been allocated to culture with the aim to “increase the level of attractiveness of the country’s cultural and tourist system through the modernization of both tangible and intangible infrastructures”.

However, in the spending plan for culture, music venues (or theatres, as Italy prefers to call them) are only referenced once as part of a €300m bid to “promote eco-efficiency and the reduce energy consumption” in cultural venues.

Roberto De Luca, president of Live Nation Italy, told IQ: “I am very pleased about this PNRR but unfortunately, I do not find a single line regarding live music industry. This a terrible mistake as live music is a fundamental part of our culture, as well as an industry that has a huge economic impact on every territory where live music is happening.

“I do not find a single line regarding live music industry. This a terrible mistake as live music is a fundamental part of our culture”

“Live music has both direct and indirect effects. As an example, let’s look at what the FirenzeRocks festival means for Firenze. In 2019, it generated an economic impact of more than €40m as our audience spent between €300–500 per person on hotels, museums, restaurants and so on. Not just in Italy, summer live shows are happening in historic squares, castles, Roman and Greek amphitheaters, so I truly believe that is a driver for our own culture.”

Claudio Trotta, founder of Barley Arts and Slow Music, expressed similar disappointment to IQ: “I don’t see at all in this plan the recognition of the cultural, economical and social importance of live popular music and its industry. I don’t see any investment at all in new venues for music nor attention to professional training for the future generation.

“According to this plan, culture is important only if connected to the benefits that it creates for tourism and not for the citizens and the people. Culture is important by itself, not just when it’s used to draw tourism.

“On another note, I would love to see in this full plan a real and accurate attention to the biodynamic balance and not only some generic references to a digital, ecological and green transition.”

Vincenzo Spera, president of Italy’s live music association Assomusica, tells IQ he is particularly concerned about how the measures will affect the next generation.

“According to this plan, culture is important only if connected to the benefits that it creates for tourism”

“We currently do not know if and how the €6bn envisaged by the PNRR will be allocated to the live music sector. We are therefore very worried, especially because we believe that this could be a fundamental opportunity for socio-cultural aggregation at the European level.

“Obviously this does not concern, or should not only concern Italy, but all European countries, considering that music is the tool for the greatest socialisation and aggregation among young people. It is no coincidence that there is a measure called Next Generation. By continuing in this way, however, there is a risk that future generations will not derive any benefit from the envisaged measures but rather pay the price.

“We think that there is no better opportunity than this to realize some fundamental points which, especially following the pandemic, become particularly urgent: the first point [in the spending plan] concerns technological innovation, of which we are carriers and experimenters; the second point refers, instead, to the eco-sustainability of the live entertainment system and its ability to always attract new audiences to the territories, to discover new realities and to generate ‘green economy’, helping to enhance sites that are important from the point of view historical-architectural.

“The third point concerns the possibility of finally creating premises, structures and spaces of the future, conceived as they should be today, multifunctional, interactive and synergistic between the various genres of entertainment. The time has also come to create a physical and not just a virtual platform that can allow various European cultures to circulate in different countries.”

“The government propaganda is telling everyone that Italy is slowly getting back to a sort of normality but we still have restrictions”

Fabrizio Pompeo, Radar Concerti, tells IQ: “Yes, the headline of the news is great but going deeper into it, there is no such great news for the music business as nothing is coming directly to our industry. The €6bn is going to feed a very wide range of activities and not going to the music industry.

“The government propaganda is telling everyone that Italy is slowly getting back to a sort of normality but we still have restrictions which are making impossible arranging a concert. Not only the distancing procedures but we still have a curfew on from 10 pm to 5 am.”

As of Monday (26 April), eleven of the twenty Italian regions have been permitted to reopen music venues for capped and socially distanced concerts.

The eleven regions – including Lazio, Veneto, Piedmont, Tuscany and Emilia-Romagna – have been dubbed ‘yellow’ under the country’s colour-coded system of coronavirus restrictions and are now allowed to partially reopen.

Venues in the yellow zone can now reopen at 50% capacity, with no more than 500 people inside and 1,000 people outside – all of whom must observe one-metre social distancing. The 10 pm–5 am curfew is still in place.

 


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