Holograms and VR are interesting, says Eventbrite's Elsita Sanya, but IoT is where the real innovation in live entertainment is taking place
Sign up for IQ Index
The latest industry news to your inbox.
The new VR social metaspace has shared the "crazy experience" of developing the DJ's avatar, ahead of his exclusive performances
By IQ on 09 Apr 2021
Sensorium Galaxy, a new VR ‘social metaspace’ in which users can attend alternative-world concerts, nightclubs and festivals through a VR headset or streaming, has shared behind-the-scenes footage documenting the making of David Guetta’s avatar.
Last autumn, Guetta revealed a partnership with Sensorium Cooperation that will see him create a series of exclusive performances in the metaspace, which is set to launch in Q2.
Guetta will appear as virtual representation for his exclusive performances in Prism – a ‘content hub’ in the Galaxy dedicated to music concerts and festivals, which is being developed in partnership with Yann Pissenem, CEO and founder of The Night League and creator of nightclubs Hï Ibiza and Ushuaïa Ibiza.
The company has now shared a behind-the-scenes video offering a glimpse into “the crazy experience” of developing Guetta’s avatar, capturing his facial expressions and mapping his signature moves and DJing techniques using cutting edge technology.
Since its foundation, Sensorium Corporation has raised over $100 million in private investments
The Grammy award-winning DJ and producer was the first artist announced to join the platform, followed by contemporaries Carl Cox, Armin van Buuren and Black Coffee among others.
Since its foundation, Sensorium Corporation has raised over $100 million in private investments, making it ‘one of the world’s best-funded startups in the VR space’, according to the company.
Among its backers are Forbes-listed billionaire Mikhail Prokhorov and Jay-Z’s streaming service Tidal, which spent US$7 million on tokens issued by the platform’s company, acquiring access to broadcast its content within the platform.
Sensorium has also announced the closed beta trial which will allow selected users to access the platform and explore the worlds of Prism and Motion, an underwater world dedicated to mindfulness. Applications for beta-testers will open next week.
Alongside preparing for his Sensorium debut, Guetta has been busy with his lockdown livestream series, United at Home, which has raised more than US$2 million for charity to date. Read more about the success of the spectacular charity concerts here.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.