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Steve Backman joins Matt Hanner’s Runway Artists

The 19-year Primary Talent veteran, who brings artists including Trail of Dead, Emmy the Great and Gabriella Cilmi, is the first external hire for Runway

By IQ on 15 Mar 2021

Steve Backman, Runway Artists

Steve Backman

Independent UK booking agency Runway Artists has hired Steve Backman, formerly of Primary Talent International, as its first agent appointment.

Set up by former ATC Live agent Matt Hanner in the spring of 2020, Runway represents artists including Lanterns on the Lake, the Futureheads, Sleeper, Highasakite, Ned’s Atomic Dustband and Wyldest. It was one of the first of many new agencies to have launched in the UK since the start of the coronavirus crisis, being joined since by Ben Ward’s Route One Booking, Jon Ollier’s One Fiinix Live and Natasha Bent’s Mother Artists, among others.

Backman, who joins following a 19-year stint at Primary Talent, brings a roster that includes Emmy the Great, And You Will Know Us by the Trail of Dead, Steve Lamacq, Gabriella Cilmi, the Bootleg Beatles, the Mission, Art School Girlfriend and Odina.

“It’s great that an agent of Steve’s pedigree had enough belief in what I’d started to want to come on board,” says Hanner. “We have a shared ethos and approach to the way we work with our artists, and I think we will benefit from working together.”

“We are the masters of our own destiny, and that is really freeing”

“It’s a chance for me to put my knowledge to something new, fresh and exciting that we have control of,” adds Backman. “We are the masters of our own destiny, and that is really freeing.”

“The independent agency world has ballooned over the last 12 months; there are some big players in it now, and there is a lot more scope to shake things up and work in a slightly different way,” continues Hanner, who says that having achieved financial backing, Runway Artists is looking to bring more agents on board in the near future.

“We have the freedom to push into areas where we might be able to offer more for our acts and benefit them in the long term. Different artists want different things from their careers, and we’re committed to delivering whatever it is they are trying to achieve, rather than feel we have to push every act into trying to fill arenas.

“It feels like a really exciting time to be putting a new company together. This is a serious proposition. We are ambitious and we are looking to grow over time.”


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