Vivendi has merged the formerly SFX-owned ticket agency into See Tickets in order to better "leverage its global assets", it has announced
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Marijke van den Bosch, formerly See's local CCO, will lead the company's operations across Belgium, Luxembourg and the Netherlands
By Jon Chapple on 24 Mar 2021
See Tickets has appointed Marijke van den Bosch as managing director for the Benelux region, effective 1 March.
Van den Bosch has worked for See Tickets since 2011, and is currently CCO. In the Benelux countries (Belgium, Netherlands and Luxembourg), See works with events and companies including Tomorrowland, ID&T, Dour festival, Amsterdam Dance Event, Dutch Design Week, Vrienden van Amstel and Studio 100.
Commenting on her promotion, van den Bosch says: “I certainly see it as a crowning achievement on my 10th work anniversary. The coronavirus crisis has dominated the past year – a challenging yet educational period for the company, in which we will ultimately come out stronger. The turning point is now in sight and I am looking forward to the future plans with great enthusiasm.”
“Marijke has our full trust as the new sole managing director in Benelux to exploit the significant assets and expertise of the See Tickets family”
Van den Bosch says See has used the year-long shutdown to make new investments in other sectors, including the museum and attractions market, “which is a segment which we are currently focussing on internationally,” she continues. “Our offering is also being expanded with new products such as a CRM tool and more marketing solutions to constantly improve the needs of our clients and their fans.”
Rob Wilmshurst, group CEO of See Tickets, says: “As an international company, we know that local support, resources and services are absolutely essential in developing successful client partnerships. Marijke has our full trust as the new sole managing director in Benelux to exploit the significant assets and expertise of the See Tickets family to serve our valuable clients, and their customers, in the Benelux region.”
See Tickets, owned by French conglomerate Vivendi, expanded its presence in the Benelux market in 2018 when it acquired Netherlands-based Paylogic.
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