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Sally Dunstone joins Primary Talent International

Dunstone is the latest recruit for the UK’s Primary Talent, which she joins after more than six years at X-ray Touring

By IQ on 16 Mar 2021

Sally Dunstone joins Primary from X-ray

Sally Dunstone joins Primary from X-ray

Sally Dunstone, formerly of X-ray Touring, has joined London-based Primary Talent International as an agent, bringing artists including Grammy-nominated rapper Jack Harlow and Brit Awards Rising Star nominee Rina Sawayama.

Dunstone, one of IQ’s 2020 New Bosses, joined X-ray from Live Nation in 2014. Her roster also includes Kelly Lee Owens, Places and Faces, Maxo Kream and Lancey Foux.

“We are very excited to be welcoming Sally into the Primary Talent International family” says Primary Talent managing director Peter Elliott.

“Sally is an agent I have admired and wanted to work with for a long time”

“Sally is an agent I have admired and wanted to work with for a long time,” adds Matt Bates, director of Primary and head of international for parent company ICM Partners. “She has an exciting contemporary roster of clients and has a huge future ahead of her. We are thrilled to welcome her into the ICM/Primary family.”

Comments Dunstone: “What ICM and Primary have put together over the past year has not gone unnoticed in the concerts world, and I am excited to join the team with my talented roster of artists and keep the momentum going.”


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