Uncharacteristic move sees Russian president Vladimir Putin promise subsidised air fares for touring creative teams in the country
Sign up for IQ Index
The latest industry news to your inbox.
The French Touch tour, promoted by Live Nation France, comprises 15 weekly live streams, with all funds going towards the performers and technical staff
By Jon Chapple on 23 Mar 2021
Live Nation France has announced the French Touch tour, a new series of livestreamed concerts designed to raise funds, and provide work, for French artists and crew.
The shows, presented by investment bank Bpifrance and airing on Canal+’s Canal VOD website, begin this Thursday (25 March) with a show by genre-bending pop trio LEJ, and continue on a weekly basis for the next 15 weeks.
Other artists taking part include Jérémy Frérot, Sofiane Pamart, Skip the Use, Marina Kaye, Kimberose, Joé Dwèt Filé, Marie-Laure Garnier and Yusan, who will perform at venues including La Cigale, Le Duc des Lombards and Salle Gaveau (Paris), Olympia (Arcachon) and the Atabal (Biarritz).
Tickets for the French Touch tour concerts are priced at €4.99 each and are available from the Canal+ website, with all proceeds going to the performers and technical team.
“More than 1,500 artists and technicians will be able to work again and practice their skills.”
“This digital tour aims to support” the entire “sector to revive the cultural and creative industries,” say Live Nation, Canal+ and Bpifrance in a statement announcing the tour. “The partners are joining forces to get all the behind-the-scenes jobs back on track, so that all the players in French culture and live performance can return to the stage.”
“Thanks to this tour,” they add, “more than 1,500 artists and technicians will be able to work again and practice their skills.”
At the time of writing, France is back in partial lockdown, with new restrictions on meeting indoors designed to slow the spread of coronavirus.
This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.