The One Direction singer-turned-solo star will work alongside the Oak View Group team on the development of the £350m arena
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OVG has appointed three women to senior marketing, sales and partnership roles at the new arena, construction on which is due to begin this spring
By IQ on 08 Mar 2021
Co-op Live, the upcoming arena in Manchester, UK, has made its first three senior hires.
The appointments, announced today for International Women’s Day (8 March), are Sara Tomkins, who is the venue’s new marketing and CSR (corporate social responsibility) director; Katie Musham, who has been appointed head of partnerships; and Becci Thomson, who been named Co-op Live’s sales director.
The 23,500-capacity Co-op Live, which is being developed by Tim Leiweke-led Oak View Group (OVG), will become the UK’s largest arena when it opens in 2023. Construction is due to begin this spring.
Tomkins brings more than 20 years of brand-building in Manchester to the role, having formerly served as chief executive of GreaterSport, destination director for Marketing Manchester and assistant chief executive for marketing, communications and customer services at Manchester City Council.
“Our initial senior hires … demonstrate OVG’s plans to appoint talented women to key senior positions across the group”
Musham has over 15 years’ experience working in venues in the UK and Australia, with previous roles at Wembley Arena, the O2 London, Perth Arena and Sydney’s SCG, while Thomson formerly led sales for special events at the O2 in London.
Jessica Koravos, co-chairperson of OVG International, says: “In Co-op Live we want to deliver a venue that brings the best possible experiences for fans and artists, while also making a positive impact on the local community and the planet around us.
“Our initial senior hires reflect our ambition to assemble an industry-leading team at Co-op Live and also demonstrate OVG’s plans to appoint talented women to key senior positions across the group as part of OVG’s commitment to diversity and inclusion.”
“At OVG, we’re building exceptional teams at all of our venues around the world,” says Ann Jackson, chief people and culture officer of OVG. “I’m delighted to see three outstanding women join the Co-op Live team as our first recruits, and look forward to them helping deliver a new kind of arena that has diversity, inclusivity and sustainability at its heart.”
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