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Cashless leaders Playpass and Weezevent merge

The new group counts 1,200 clients including Lollapalooza Berlin, Rock Werchter, Rock en Seine, Standon Calling, Black Deer and Main Square

By IQ on 08 Mar 2021

Weezevent-Playpass clients include France's Main Square festival

image © Main Square Festival

Leading European cashless payments companies Weezevent, based in Dijon, and Playpass, headquartered in Antwerp, have merged.

The new Playpass-Weezevent group comprises six offices with more than 100 employees and 1,200 event clients, including major festivals such as Lollapalooza (Paris, Berlin and Chile), Rock Werchter, Main Square (pictured), Hellfest, Rock en Seine and Austria’s Frequency and Nova Rock. The companies, which have a combined annual turnover of over £400 million (€466m), also provide cashless solutions for sports brands such as Formula 1, Red Bull Air Race, Paris St Germain FC, Lausanne FC and the World Darts Championship.

It is hoped that by joining forces the firms can make NFC (near-field contact) wristbands and cards as ubiquitous for payments at UK festivals as they are in continental Europe.

Post-merger, Steve Jenner of PlayPass and Olly Goddard of Weezevent jointly head up the group’s UK and Republic of Ireland division. The deal will also lead to the expansion of the companies’ offices in Paris, Madrid, Antwerp, Lausanne and Montreal and their in-house development staff.

Paying tribute to Playpass co-founders David De Wever and Dale Hofkens, Weezevent’s CEO, Pierre-Henri Deballon, says: “David, Dale and their teams share the same passion and vision as Weezevent for delivering a world-class cashless experience, and after eight years of healthy competition the time has come to form a new team that is stronger, more ambitious and more confident than ever.”

“The return to a normal post-Covid situation will accelerate the adoption of cashless everywhere. This is about being ready”

De Wever adds: “Our two companies are highly complementary and the consolidation of our expertise and experience now makes it possible to form the leader in cashless event solutions. The return to a normal post-Covid situation will accelerate the adoption of cashless everywhere. This is about being ready for the market while continuing to innovate.”

Last year, says Goddard, “promised a much wider adoption of cashless technology at events before our industry was put into lockdown. Though this natural progression was interrupted, we are looking forward to a productive 2021 and beyond, and our merger with PlayPass will put us in an even stronger position to deliver what consumers want and events need.”

British festivals planning their return this summer using the group’s cashless technology include Standon Calling, 2000 Trees, Black Deer, ArcTanGent, Lakefest, Neverworld and the inaugural UnLocked Festival.

“As a competitor we have always held the utmost respect for Weezevent, in particular the strength of their technology, team and commitment to improving the visitor experience,” adds Jenner. “To join forces with them at this time is a really exciting opportunity for us, our clients and the UK’s live events industry, placing us in a much stronger position to not only help the sector get back on its feet faster, but to emerge stronger than ever.”


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