The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Pokémon announces virtual show with Post Malone

The UMG-signed rapper will enter the Pokémon world on 27 Feb in celebration of the franchise's 25th anniversary

By IQ on 12 Feb 2021

Post Malone will headline a virtual concert celebrating 25 years of Pokémon on ‘Pokémon Day’, 27 February.

The show will be free to view on the Pokémon YouTube and Twitch channels, as well as Pokemon.com, from 19.00 EST on 27 February (midnight 28 February GMT). The first Pokémon video game was published by Nintendo in February 1996.

The Post Malone show is part of P25 Music, a joint venture with Universal Music Group (UMG) that will see UMG artists, including Katy Perry, participating in a ‘global music experience’ celebrating the brand’s anniversary.

“The opportunity to headline the Pokémon Day concert celebrating 25 years is awesome”

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” says Post Malone.

In the lead-up to the concert, the Pokémon Company will spread the word through a series of events on Pokémon Go, Pokémon Sword and Shield (where players can collect a special Pikachu) and Pokémon TV.

Post Malone’s Beerbongs & Bentleys was one of the hottest tours of 2019. A follow-up trek, 2019–21’s Runaway tour was interrupted by the coronavirus outbreak.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Comments are closed.