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Montreux Jazz Festival goes hybrid with Qello deal

As a "a key part of our hybrid model", MJF will stream all future editions of the festival through Stingray's Qello Concerts

By IQ on 02 Feb 2021

Prince performs at Montreux Jazz Festival 2013

Prince performs at Montreux Jazz Festival 2013


image © Marc Ducrest

Montreux Jazz Festival will take place at least partially in the digital realm in 2021, livestreaming all performances from its 55th edition as part of a plan to protect the festival against future disruption.

The Swiss festival, whose 2020 edition was replaced by a 16-day YouTube event, Summer of Music, has struck an exclusive deal with Canadian company Stingray to make all sets available to watch free of charge anywhere in the world. In addition, all future editions of Montreux Jazz Festival will be streamed via Stingray’s Qello Concerts platform, which already has access to around 50 historical Montreux performances, including Ray Charles, Johnny Cash, Nina Simone, Deep Purple and Marvin Gaye.

The festival is expected to announce details about its 2021 edition, as well as new deals and partnerships which will “further futureproof” the event, in the coming weeks. MJF 2021 is provisionally scheduled for 2–17 July,

Commenting on the Stingray partnership, Nick Bonard, CEO of Montreux Media Ventures, says: “Our deal with Qello Concerts by Stingray to livestream the festival is a key part of our hybrid model, creating an always-on experience. Streaming is a crucial medium for securing the continued success of the festival: if people can’t come to the festival, we will bring it to them.

“If people can’t come to the festival, we will bring it to them”

“This deal will enable us to adapt and respond more nimbly to the key challenges facing the sector while generating support for the true lifeblood of the Montreux Jazz Festival – bold new talent – for many more years to come.”

In related Montreux news, the festival has announced the launch of MJF Spotlight, a new-music brand that will support up-and-coming talent through digital content, including recorded live sessions, special events and a Spotify playlist, and a showcase night at the festival itself.

“The lack of concerts and festivals has a severe impact on the emergence of new artists. At Montreux Jazz Festival, hundreds of up-and-coming talent usually perform each summer on our various stages,” says Mathieu Jaton, CEO Montreux Jazz Festival. “With the launch of MJF Spotlight, we will now be able to promote new talent throughout the year on our digital channels, independently of the festival line-up.

“This initiative brings together our booking team’s competence, Montreux Jazz Artists Foundation’s support to emerging talent and Montreux Media Ventures’ digital content expertise.”

 


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