fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

K-pop platform Universe records 2.6m viewers for first show

The NCSoft fan app will compete with Big Hit’s Weverse with concerts like Uni-Kon, which featured K-pop artists Iz*One, Monsta X and Kang Daniel

By IQ on 15 Feb 2021

Iz*One perform as part of Uni-Kon on Universe

Iz*One perform as part of Uni-Kon


image © Screenshot via Universe

NCSoft Corporation, the South Korean developer behind the long-running online video game Guild Wars, welcomed more than 2.5 million viewers in 164 countries to its first online concert, staged via new artist-to-fan platform Universe on Valentine’s day.

Universe (no relation to the ticketing service) launched earlier this year as an “all-in-one technology platform” to connect Korean fans with their favourite K-pop and ‘idol’ groups.

The app is seen as a rival to Big Hit Entertainment’s Weverse fan platform, which is home to the likes of BTS, GFriend, CL and TXT. Weverse currently holds the record for the biggest-ever ticketed concert live stream, for BTS’s Bang Bang Con: The Live, which recorded 756,000 concurrent viewers last summer.

The concert featured a multi-view mode that allowed fans to watch the acts from five different angles

A total of 2.6m people viewed the free-to-watch debut show, Uni-Kon, which was held at 7pm Korean time yesterday (14 February). Performers included Park Ji Hoon, Iz*One, Monsta X, the Boyz, Kang Daniel, WJSN and AB6ix.

“There haven’t been big concerts recently due to Covid-19, but we could enjoy many artists’ performances today through Universe,” said Daniel during the show, JoongAng Ilbo reports. “I hope today’s Uni-Kon was a gift for the audience.”

The concert featured a multi-view mode that allowed fans to watch the acts from five different angles, as well as ‘extended-reality’ (XR) virtual stage effects. The entire show, as well as interviews and backstage footage, will be made available on the Universe platform in the coming days.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Leave a Reply

Your email address will not be published. Required fields are marked *