fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Italian venues adopt ‘The Last Concert?’ campaign

The initiative aims to highlight the threat of permanent closure facing Italian music venues, which have been shuttered for almost a year

By IQ on 16 Feb 2021

Alcatraz in Milan is taking part in 'The Last Concert?'

Alcatraz in Milan is taking part in 'The Last Concert?'


image © Facebook/Alcatraz

Italy’s live music sector is preparing to host ‘The Last Concert?’ (L’ultimo Concerto?), a campaign which was originally launched in Spain last year to highlight the increasingly uncertain future of music venues.

More than 130 Italian venues will live stream performances under the campaign banner on 27 February, a full year since the first venues closed and stages fell silent.

The initiative, promoted by KeepOn Live, Arci and Assomusica in collaboration with Live DMA, launched on social media at the end of last month when Italian venues posted images with the year of foundation and the year 2021 with a question mark to suggest that the crisis may force the permanent closure of these spaces sooner rather than later.

Fabrique Milano
2014 – 2021
L’Ultimo Concerto?

#ultimoconcerto

Posted by Fabrique Milano on Thursday, January 28, 2021

 

“When will the last concert be? Or maybe it has already been?” reads the statement from the campaign group.

“Live clubs and concert halls carry the weight of almost a year of closure on their shoulders. Currently, despite the enormous role that these spaces have in terms of the creation, promotion and dissemination of culture and their indisputable social value, it can be said that they have been almost ignored by the numerous decrees that have followed one another in recent months. Provisions have mentioned cinemas and theatres in terms of entertainment but have not devoted due attention to these realities which risk [music venues] disappearing.”

Locomotiv Club
2007 – 2021
L’ultimo concerto?
#ultimoconcerto

Posted by LOCOMOTIV CLUB Bologna on Thursday, January 28, 2021

 

The campaign group has also highlighted urgent requirements to prevent the live sector from permanently closing including economic compensation “proportional to the level of impact that the sector has suffered in these 12 months and in the months to come” as well as institutional recognition equal to that of cinemas and theatres which would entitle it to subsidies and support measures.

‘The Last Concert?’ will be streamed for free at 9 pm CET on www.ultimoconcerto.it featuring performances from Lacuna Coil at Alcatraz in Milan, The Social State and Botanics from Locomotiv in Bologna, Marina Rei from Angelo Mai in Rome, Cosmo from Fabrique in Milan, Bobo Rondelli from Borderline in Pisa and more.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

FOLLOW IQ

Leave a Reply

Your email address will not be published. Required fields are marked *